Having a vast pool of data is not enough, you need to use it in your favour to take your business to a new level. Data gathered from various online or offline sources are raw and improper in nature and you need to use specific tools and technologies to make it organized and scalable to use for your future course of actions. Having said that, getting the right information at the right time will help you to make or amend your strategies accordingly. With an organized set of data will give you deep insight about loopholes in your business processes and operations, customer expectations and other vital information that you need.