Digital Marketing in 2022

The recent shift in innovation, up gradation in computer and allied technology has changed the way we connect and collect information from various sources. The inclusion of mobile and internet based technology has made accessing information more affordable and approachable. Now people are able to get the information directly from the internet from any part of the world.

Today every organization is searching new and innovative ways to connect with their customers with smart use of technology. For that, organizations have solidified their Digital Marketing efforts to attract the target audience and involve them through attractive content, social media tools. Digitization of technology, information and process have also raised the demand of digitally skilled people. Simultaneously, it has also pushed the youngsters to learn Digital Marketing that has even become a sound career option for them.

There are multiple aspects of learning Digital Marketing. Here we have listed the most desiring factor as

Raising Demand of Skilled Professionals  

Today, all companies have understood the importance of digitizing in their operations. There is a growing need for advanced people in the Digital Marketing field to promote their services. Internet based advertising has already taken the place of Television which was one of the largest advertising platforms before. As per the reports, Digital Marketing has taken over 75% of spending of companies and it will be increasing significantly. Big tech giants like Google, IBM, Apple, Facebook etc. are actively looking for new generation Digital Marketers who can stimulate their business in the area of Digital Innovation.

On the other hand, there is a massive gap between the demand and availability of qualified Digital Marketing Professionals. According to a report of, the demand for Digital Marketing Professional is rising by 54% and the supply of well skilled professionals is just 15% in India. Hence, it could be inferred that the future of coming Digital Markers is shining.

Easy to Start Career

All tools and techniques of Digital Marketing are so user friendly that even a little understanding of technology can excel like professionals in Digital Marketing. There are a number of instances where ordinary skilled people have shown great intent in this sector. One of the most interesting factors is that individuals of any background can enter into this field. The only thing a Digital Marketer requires is qualification and experience. Although there is no as such qualification require, if one can achieve some certification with proper training, it will increase his or her ability to grab the desired job. The training of at least 6 month on Digital Marketing with practice on live projects will be sufficient to start a career. After completion of training, one can start his or her career applying for freelance projects even. It will facilitate his or her presence to a larger audience and market.  

Entrepreneurial Skills

Digital Marketing Skills are common between an Entrepreneur and Professionals. When you have good learning of various Digital Marketing tools and experience of their application, you are more closed to take you as a future Entrepreneur. In Digital Marketing training, you learn certain behavioral skills, leadership skills, entrepreneurial competencies, brand promotion strategy etc. This kind of knowledge facilitates the development of proactive self-starters, communication skills and risk taking ability that further polish your entrepreneurial skills as well. All of these qualities help Digital Entrepreneurs to stand out from their competitors. 

Popular among Youngsters 

Now Digital Marketing is not only a subject but its a complete stream which has multiple modules of Marketing. It has many specializations and each has their own value and demand in market and demand. Digital Marketing course from any good institute gives you ample space to learn the skills from all domains of Digital Marketing. Many of these domains are so flexible that you can start your work at setting your home. As long as you gain expertise in the professional skills of Digital Marketing, there is no limit to getting the desired job for youngsters. 

Higher Remuneration  

According to the recent trends of salary packages of Digital Marketing experts, it can be inferred that Digital Marketers get the highest salary among industries today. The average first salary of a Digital Marketing Expert is Rs. 65,000 per month which is more than the first salary of Software Engineer, CA, Doctor and Many more. The reason is very simple; it is the one of the hot positions of a company who actually derives the business and success of a company. In other jobs where remuneration gets fixed after some years due to lack of productivity at that position. On the other side, Digital Markers salary packages continuously grow as the business grows. The smart use of Digital tools continuously flourish the business as well as organization. The only thing it requires is continuously upgrading with the latest trends and innovation in the Digital world.

Sustainable and Secure Job Option

After the recent episode of COVID-19 Pandemic, everybody has become concerned about his or her career. Youngsters are more concerned about the future scope and sustainability of the career. However, when we talk about Digital Marketing, we can say it is a most secure job and the need of every sector today. The rising use of internet and computer technology has created a separate section of Digital Marketing Professionals. Therefore, as long as the world population is using the internet in their business operations, there will always be a need for Digital Marketers. On the other hand, COVID like situations have shifted all the business operations online and now whole marketing is done through the internet. These all incidents have boosted the scope of digital marketers. When you study digital marketing, you can rest assured that it is going to be a smart investment and definitely will not be a waste of money. 

Unleash Creativity and Innovation

Innovation and Creativity are two such things that are highly require for the success of a business. Digital Marketing is one of those unusual sectors where you get plenty of opportunity to combine your passion and business objective. The tools used in digital marketing have an easy interface that you can use in multiple ways. Once you enrol in any Digital Marketing course, you get the exposure of how you can use the digital marketing tools in a better way. When you practice on various campaigns of Digital Marketing, you also work with other tools like graphic designing, video editing, Photoshopping, audio-video mixing, moviemaking etc. This knowledge of various tools unleash the scope of innovation within the campaign and outside the campaign.

Facilitate Business Understanding

Moreover, Digital Marketing is not only limited to launching an advertising campaign, but also to assessing the performance and its impact on the business. The analysis of your business process and strategy through digital tools provides you with real time information. It also facilitates the business owner to stand aware of the result of business. This kind of skill can only be attained through quality Digital Marketing Training. Digital Marketing course makes you aware about the tools and strategy business promotion and forecasting. Besides this, the course also prepares you regarding customers’ needs, how to persuade them and how your business can benefit from customer’s actions. The Digital Business understanding gives opportunity to explore more and even makes one ready to launch their own enterprise.


Check out the Digital Marketing with Analytics Program @ Fingertips


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Ashpreet Kaur - Jul 2, 2021

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