Thanks to digitalisation, businesses and enterprises are grappling with a large amount of data from various sources such as your website forms, app permissions, cookies, social media platforms and other sources. This large amount of data can be used to make more customer-friendly product or service recommendations and offerings to lure customers. Big data analytics is one such method to use the data in your favour to boost your sales leads and to improve your conversions and revenues.
Data analytics is a set of various activities to collect, analyze, prepare and organize data in a manner that it can be used to make logical conclusions and decisions.
This data have hidden behaviour patterns, past sales records, customer wish list, correlation analysis, preferences and other crucial information that can be used to make future strategy and plans. Some of the big data analytics techniques are data mining, text mining, predictive analytics, data management, data optimization and forecasting.
