Digital Marketing Certificate Course | Training By Experts

Digital Marketing Pro Program

Online Instructor-led
2576 Ratings

Create a dynamic career in the field of Digital Marketing with Fingertips' Certificate Program in Digital Marketing Fundamentals. With a blended learning approach, this course incorporates a curriculum that covers all the basic concepts of Digital Marketing like SEO, SMM, SEM, and Email Marketing. Improve your knowledge with this course and take your skills into various companies and help them make marketing strategies.Enroll today and build expertise in digital marketing right away.

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Program Rating
4.7/5
Program Duration
3 Months
Post-Program Job Support
3 Months
No cost EMI
3999/-*

Unlock Your Career As A Digital Marketer With This Digital Marketing Pro Program

55%
Average Salary Hike
15000+
Career Transitions
300+
Hiring Partners

Key Highlights

Certificate From Jain University

Learn From Top-Notch Industry Leaders

10+ Case Studies and live projects

20+ Tools

100+ hours of live teaching

25+ Hours of self-paced learning

1:1 Mentorship

Live Classes after working hours

Doubt Solving Sessions

Curated for freshers & working professionals

Corporate Soft Skills Training

No-cost EMI

Skills Covered



SEO

SEM

SMO

Social Media Marketing

Email Marketing

Google Analytics

Keyword Metrics

Facebook Marketing

Pricing Strategy

SEO

SEM

SOM

Social Media Marketing

Email Marketing

Google Analytics

Keyword Metrics

Facebook Marketing

Pricing Strategy

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Program Details

Digital Marketing Course, in collaboration with Jain University, features the perfect mix of theory, practical projects, and case studies. It provides in-depth insights into various concepts of Digital Marketing, such as SEO, Social Media, Marketing Analytics, and Email marketing. This certification program is specially curated for freshers and working professionals looking to explore their careers as Digital Marketing Professionals.

What are the objectives of this Digital Marketing course?

This three months Digital Marketing Pro Program in collaboration with Jain Deemed To-Be University will give you complete in-depth knowledge of all 5 main elements of marketing i.e. marketing concepts, search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), and email marketing.
Unlock your career as a digital marketer with this digital marketing course. Learn 10+ tools like Semrush, Mailchimp, and many others tools. After the completion of the course, you can enhance your resume with the prestigious Jain Deemed To-Be University.

What skills will you learn in this Digital Marketing course?

This digital marketing course comes up with live instructor-led training as well as self-paced lessons to enhance your learning to the maximum.
Learn the skill of marketing concepts, search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), and email marketing with instructor-led training. Our high-quality self-paced content also teaches digital design and business communication skills.

Who should take this Digital Marketing certification course?

Anyone with a graduate degree can apply and enroll in this digital marketing course. The course is perfectly built for freshers looking to start their digital marketing career and for working professionals like content writers, marketing & sales professionals, and entrepreneurs looking to upskill in the field.

What projects are included in this Digital Marketing course?

After completing the course, learners will get hands-on training by working on capstone projects. Learners will get the opportunity to work on the following industry projects:
• SEO assignment: Learn to work on link building, directory submission, guest blogging, and more.
• Google Analytics: Learn the A to Z of Google Analytics and the navigation of the reports.
• Keyword Research: Learn how to perform keyword research in this project.
• Email campaign: Learn how to design an email campaign for a brand.
With these hands-on projects from various industries, become a professional in the field of digital marketing.

What are the prerequisites for this Digital Marketing course?

Anyone with a graduate degree and with a passion for entering the digital marketing world can enroll in this program.

What type of job will I be suited for after completing this Digital Marketing course?

No, any other field provides multiple career options like digital marketing. The field has multiple opportunities for freshers and experienced professionals. Some of the job titles to mention are:
• Junior digital marketer
• SEO manager
• SMM manager
• Email marketing specialist
• Freelancer


What is the total duration of this Digital Marketing course?

The Digital Marketing course is a total of three months inclusive of practical Hands-On Training.

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Tools Covered

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Curriculum

  • Marketing Concepts

    Kick-start your digital marketing journey with an introduction to certain essential marketing concepts. Get familiar with marketing and digital marketing terminology and learn the history, basics, and customer lifecycle in this module.

    Course Content

    Introduction To Marketing

    • Marketing is the process of creating a product/service for the targeted consumers, which includes all aspects right, from research to promotions. Learn basics such as types, 4Ps, and the history of marketing in the module.

    Digital Marketing Platforms & Channels

    • Digital Marketing is a vast domain consisting of various components like PPC, SMM, SEO, and many more. Get to know about the basics of these concepts, along with various formats of digital marketing.

    Customer Lifecycle

    • Customer Lifecycle is the stages through which a consumer goes before making the purchase decision. Learn about the four stages of the customer lifecycle that are acquisition, engagement, conversion, onboarding, and retention.
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  • SEO (Search Engine Optimization)

    Learn the ins and outs of search engine algorithms and how they affect organic results. Get your hands-on learning, optimizing a digital presence with keyword research, competitive analysis, On-Page, Off-page, and other types of SEO.

    Course Content

    Fundamentals Of SEO

    • Before diving deep into the concepts of SEO in the module, start the first module with a basic understanding of the fundamentals of SEO. Get familiar with search engine functions and various SEO tools.

    How Search Engine Works

    • Advance your learning in SEO by knowing how search engines work. Understand various technicalities of search engines, such as crawling, indexing, ranking, and critical SEO success factors.

    Types Of SEO & Best Practices

    • Get to know about best SEO practices and SEO spam. Proceed with your learning with 12 different types of SEO, white hat SEO, black hat SEO, grey hat SEO, and negative SEO, which are a few to be named.

    Keyword Research & Competitive Analysis

    • Keyword research and competitive analysis are important aspects of getting ranked on a search engine. Get in detail learning about keyword research tools, keyword metrics, keyword tripod rule, what is search volume, keyword difficulty, and other such important concepts.

    Content Optimization

    • Content optimization is an essential element to rank on search engine result pages. Learn how to perform this with keywords optimization, topic identification & organization, quality of content, content length, and content updates.

    On-Page Optimization

    • This module will let you know how to increase the visibility of the website. Learn multiple On-Page tactics like factors that influence the internal links, keyword usage, sitemaps, keyword placement, and other elements.

    Off-Page Optimization

    • Off-page SEO is a technique adopted outside the website to increase the rank of a website on search engines. Learn the elements like PageRank of a page, PageRank metric, and other such elements.

    Local SEO

    • Local SEO helps the business to rank in your locality for search engine pages. In this module, you'll learn local ranking factors, NAP, directories, and aspects of local SEO.

    SEO Tools

    • Dedicate this entire lesson to learning about SEO tools. Get in-depth knowledge on what are SEO tools and different SEO tools categories. Also, get hands-on training for using the tools.
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  • SEM (Search Engine Marketing)

    Get A to Z knowledge of SEM with this module. Master the elements of SEM from search engine campaigns, google display networks to mobile and shopping campaigns.

    Course Content

    Overview Of Search Engine Marketing

    • Start learning about the concept of SEM with this basic lesson. Understand SEM and SERP in the session. Get a detailed understanding of how to perform keyword research.

    Search Engine Campaigns

    • The lesson will begin with an introduction to PPC ads and how to create PPC ads and will continue to stages of search engine campaigns and how to do budget & Scheduling.

    Google Display Network

    • Google Display Network lets you select your target audience based on your target area. Get to know about different ad formats and types of targeting.

    Mobile & Shopping Campaign

    • Learn how to create mobile and shopping campaigns for brands. Understand bidding strategies and track and measure campaign performance.

    Optimizing Search Engine Campaign

    • After evaluation, one needs to optimize the search engine campaign for a brand. Understand the concept of Google analytics and evaluation of campaign statistics.
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  • SMM (Social Media Marketing)

    Get familiar with social media platforms and marketing with this module. Learn the working of platforms like Facebook, Instagram, Twitter, and LinkedIn.

    Course Content

    Introduction To Social Media

    • Start your social media learning with a basic introduction to various social media platforms. Advance your knowledge of what is a social media strategy and how to frame it.

    Facebook Marketing & Instagram Marketing

    • Have fun learning about Instagram and Facebook platforms. Learn how to target the audience on both these platforms. Understand and manage marketing tools and get to know the secret behind growing your account on Instagram and Facebook.

    Twitter Marketing

    • Develop your social skills with the lesson on Twitter marketing. Understand the platform in detail and get guidance on how to market on Twitter.

    LinkedIn Advertising

    • LinkedIn is a professional social media platform but is an equally important part of marketing. Get complete guidance on types of LinkedIn ads, creating a LinkedIn target list, and LinkedIn campaign creating and managing.

    Managing Social Media

    • After getting a complete overview of the working of all social media platforms, get started with managing all social media. Learn common guidelines for publishing on social media and interacting with the audience on social media.
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  • Email Marketing

    Become a professional Email marketer with this lesson. Start with learning how to build an Email strategy, plan and formulate the content of the emails, target and understand Email deliverability, and finally analyze Email marketing strategy.

    Course Content

    Introduction To Email Marketing

    • Clear all the basics of Email marketing with this lesson. Learn why email marketing is still in trend and important. In the end, learn tips and tricks to make Email marketing successful.

    Elements Of Email

    • Get started with Email marketing and learn about various elements of an Email like subject line, salutation, and email body. Acquire core knowledge of elements and learn how to frame them perfectly.

    Types Of Email Marketing

    • In this lesson, learn about types of Emails like co-marketing mail, transactional mail, welcome mail, lead nurture mail, and many more. Get professional in framing various types of mail with this lesson.

    Creating An Email Marketing Campaign

    • For a digital marketer, an email marketing campaign is one of the important elements. Learn how to build an email list and the method of creating an Email marketing campaign that helps in conversion.

    Email Marketing Analysis

    • Complete your Email marketing learning with the lesson "Email marketing analysis". Learn to evaluate the campaign created with email marketing metrics and email campaign measurement.
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Self-Paced Learning

Get access to high-quality self-paced content curated by top industry experts. Here you will be exposed to a variety of concepts of Digital Marketing that you can learn at your own pace - anytime, anywhere.

  • Master The Concepts Of Digital Design

    Enhance your design skill with this module on "Digital Design". The learners will learn to create designs, images, and creatives that the audience can see on a digital screen.

    Course Content

    Introduction To Design

    • Get in-depth learning on introduction to design. Start with understanding the concept of digital design and proceed with working with digital design and the advantages of learning digital design.

    Steps To Structure Your Design

    • Advance your learning of digital design with this lesson. Learn how to structure your design and learn the steps involved in the digital design process.

    Design Principles & Practices

    • Like every other field, designing comes with a set of rules and principles. Understand the basics of design, the concept of color balance in design, and how to implement principles of design.

    Free Tools To Build Designs

    • Various types of free tools can be used to save some time and create interactive designs. Get to know about various free fonts, colors, annotation, photo editing, and tools.

    Do's And Don'ts Of Design

    • Design is a creative way of expressing thoughts or messages. Learn the basic design rules and learn about the things to avoid while designing.

    How To Come Up With Creative Ideas

    • Designing is incomplete without creative thinking and creative ideas. In the lesson, learn idea generation techniques, ways to be more creative, how to enhance creativity, and finally, creative skills and tips.

    Understanding Consumer Psychology

    • In this lesson, learn what consumer psychology is, its importance, what is applied to consumer psychology, and finally, how is consumer psychology used by marketers?
  • Business Communication Skills

    In this module, you will learn to get some simple tips and guides to help you enhance your business communication skills. We will advise you on how to write for businesses and make your communication more concise, engaging, and easy to read.

    Course Content

    Essentials Of Business Communication

    • Learn from the basics, including what business communication is, its importance, various elements, and some most important and highly useful Business Communications techniques.

    Role of Active Listening

    • It is the foundation of successful communication. It is important to strengthen your working relationships, ultimately making it a valuable workplace skill.

    Tips on making email writing impactful

    • It is the most important way of communication for a marketing professional. Through emails, you can easily convey information about a company's goods and services. A marketing expert can reach their target audience and grow a business's customer base by creating compelling emails. Here, you will learn the importance and advantages of writing emails, along with different techniques.

    English Language Enhancement

    • This lesson enables learners to develop a natural and accurate style of English pronunciation. It will boost your abilities to read, write, speak and comprehend the English language.

    Conducting meetings and reviews effectively

    • It's very important to conduct meetings because they provide you with opportunities to share your thoughts, ideas, and concerns. You will learn, the benefits of meetings, how to conduct them, and some of the best practices of meetings that one should follow.

    Tips on managing pressure and time effectively

    • It is important to manage pressure, it helps you to be more productive. Same way time management is also equally important. This is the most important module where you will learn how to manage work pressure and time.

    Delegation – learn the art & science

    • In order to save your time and energy, the one skill that you need to master is learning the art and science of delegation. Here, you will learn the same!

    How to Set SMART Goals

    • Setting SMART goals can help you clarify your ideas, focus on hard work, utilize your time and resources efficiently, and ultimately get closure to achieving your goals. You will learn what smart goals are and how to use them to reach your target.

Industry Projects

At the end of the Digital Marketing Course, you will be working on capstone projects. With extensive hands-on training and a wide range of case studies and industry projects, you will acquire relevant skills and crystallize your learnings.

Our Alumni Work At

Course Fees

*No cost EMI Option Available

Total Admission Fee

• 3 Months Program

• Certification from Fingertips and JAIN University

• Online from Fingertips

• 100% Job Asistance

₹27,000
(excl. taxes)

Financing Partners

We have partnered with the following financing companies to provide no-cost EMI and competitive finance options with no hidden costs.

Frequently Asked Questions

What is the Digital Marketing course all about

Digital Marketing is growing and is one of the most in-demand fields in the market, and our three months digital marketing course will cover important elements of the concept to make our learners job-ready for the field.
The learners will learn marketing concepts, search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), and Email marketing.

What does digital marketing course include, and who is eligible for a digital marketing course?

Digital marketing is a vast domain that consists of a variety of components. This digital marketing course from Fingertips includes marketing concepts, search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), and email marketing.
The course is a perfect fit for an individual with interest in the digital marketing domain. However, the learner must have a graduate degree in any field. Freshers from any field and working professionals like content writers, marketing & sales professionals, and entrepreneurs looking to upskill in the field can enroll in the program.

What is the duration of the digital marketing course?

The Digital Marketing course is a total of three months inclusive of practical Hands-On Training.

How to apply for a digital marketing course?

Learners can apply to this Digital Marketing Certification Program in 4 simple steps. Selected candidates will receive an offer of admission after admission fee payment.
1. Submit Application:
Tell us about yourself and why you want to learn this certification program.
2. Application review: Our admission panel will shortlist candidates based on their Application.
3. Admission:
Shortlisted candidates will receive an offer of admission.

Where to do a digital marketing course?

A good digital marketing course will help you enhance the skills required to make a successful career in digital marketing. Hence, one must do a digital marketing course from a reputed platform and get certified. At Fingertips, you get to learn from top-notch industry experts with cutting-edge curricula. Here, you also get certified by reputed Jain University. You also get hands-on training to apply the skills you learned.

What we learn in digital marketing course?

In the Digital Marketing Fundamentals course, you will gain an in-depth understanding of marketing concepts, SEO, SMM, SMO, and even email marketing. To crystalize your learnings, you will also work on projects.

Why is a digital marketing course important?

Digital marketing is now one of the most in-demand skills and will undoubtedly continue to be in the future. Businesses are diverting their maximum number of marketing activities to online platforms and constantly searching for skilled digital marketing professionals.
Thus, if you're interested in the field and are thinking of beginning your career journey or looking to upskill in the area, you can consider enrolling in this Digital Marketing course.

How do I earn a digital marketing certificate?

If you're interested in learning digital marketing and becoming a certified professional in the field, you can get enrolled in this three months digital marketing program.
After the completion of the course, learners will get certified by the prestigious Jain University.

Is Digital Marketing a secure career choice?

Internet marketing and the world of content are endless. People are already habituated to using phones and consuming online content. Businesses have to put their best foot forward on digital platforms.
So yes, Digital Marketing is a very well-paid job. And, in the world of so many products/services ready to purchase and sell, the career will only face a boom in the market.

How will I receive my certificate?

After completion of the program and all the requirements, the learner will be awarded a certificate from Jain University.

What if I fail to attend one or more lectures?

If in any circumstances, you miss attending the lectures, we will send you a copy of the recorded session in the next 24 hours. However, in case of any queries, you can also connect with the dedicated program manager.

Do you offer live training or pre-recorded lectures?

This three months Digital Marketing course of Fingertips offers live-interactive sessions for learners with world-class industry experts. In addition to that, learners will get access to high-quality self-paced content curated by top industry experts.

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