Digital Marketing Pro Program
Create a dynamic career in the field of Digital Marketing with Fingertips' Certificate Program in Digital Marketing Fundamentals. With a blended learning approach, this course incorporates a curriculum that covers all the basic concepts of Digital Marketing like SEO, SMM, SEM, and Email Marketing. Improve your knowledge with this course and take your skills into various companies and help them make marketing strategies. Enroll today and build expertise in digital marketing right away.
Your Dream Career Is Just One Step Away
Key Highlights
Skill Covered
Program Details
Tools Covered
Marketing Concepts
Kick-start your digital marketing journey with an introduction to certain essential marketing concepts. Get familiar with marketing and digital marketing terminology and learn the history, basics, and customer lifecycle in this module.
Marketing is the process of creating a product/service for the targeted consumers, which includes all aspects right, from research to promotions. Learn basics such as types, 4Ps, and the history of marketing in the module.
Digital Marketing is a vast domain consisting of various components like PPC, SMM, SEO, and many more. Get to know about the basics of these concepts, along with various formats of digital marketing.
Customer Lifecycle is the stages through which a consumer goes before making the purchase decision. Learn about the four stages of the customer lifecycle that are acquisition, engagement, conversion, onboarding, and retention.
SEO (Search Engine Optimization)
Learn the ins and outs of search engine algorithms and how they affect organic results. Get your hands-on learning, optimizing a digital presence with keyword research, competitive analysis, On-Page, Off-page, and other types of SEO.
Before diving deep into the concepts of SEO in the module, start the first module with a basic understanding of the fundamentals of SEO. Get familiar with search engine functions and various SEO tools.
Advance your learning in SEO by knowing how search engines work. Understand various technicalities of search engines, such as crawling, indexing, ranking, and critical SEO success factors.
Get to know about best SEO practices and SEO spam. Proceed with your learning with 12 different types of SEO, white hat SEO, black hat SEO, grey hat SEO, and negative SEO, which are a few to be named.
Keyword research and competitive analysis are important aspects of getting ranked on a search engine. Get in detail learning about keyword research tools, keyword metrics, keyword tripod rule, what is search volume, keyword difficulty, and other such important concepts.
Content optimization is an essential element to rank on search engine result pages. Learn how to perform this with keywords optimization, topic identification & organization, quality of content, content length, and content updates.
This module will let you know how to increase the visibility of the website. Learn multiple On-Page tactics like factors that influence the internal links, keyword usage, sitemaps, keyword placement, and other elements.
Off-page SEO is a technique adopted outside the website to increase the rank of a website on search engines. Learn the elements like PageRank of a page, PageRank metric, and other such elements.
Local SEO helps the business to rank in your locality for search engine pages. In this module, you'll learn local ranking factors, NAP, directories, and aspects of local SEO.
Dedicate this entire lesson to learning about SEO tools. Get in-depth knowledge on what are SEO tools and different SEO tools categories. Also, get hands-on training for using the tools.
SEM (Search Engine Marketing)
Get A to Z knowledge of SEM with this module. Master the elements of SEM from search engine campaigns, google display networks to mobile and shopping campaigns.
Start learning about the concept of SEM with this basic lesson. Understand SEM and SERP in the session. Get a detailed understanding of how to perform keyword research.
The lesson will begin with an introduction to PPC ads and how to create PPC ads and will continue to stages of search engine campaigns and how to do budget & Scheduling.
Google Display Network lets you select your target audience based on your target area. Get to know about different ad formats and types of targeting.
Learn how to create mobile and shopping campaigns for brands. Understand bidding strategies and track and measure campaign performance.
After evaluation, one needs to optimize the search engine campaign for a brand. Understand the concept of Google analytics and evaluation of campaign statistics.
Self-Paced Learning
Get access to high-quality self-paced content curated by top industry experts. Here you will be exposed to a variety of concepts of Digital Marketing that you can learn at your own pace - anytime, anywhere.
Master The Concepts Of Digital Design
Enhance your design skill with this module on "Digital Design". The learners will learn to create designs, images, and creatives that the audience can see on a digital screen.
Get in-depth learning on introduction to design. Start with understanding the concept of digital design and proceed with working with digital design and the advantages of learning digital design.
Advance your learning of digital design with this lesson. Learn how to structure your design and learn the steps involved in the digital design process.
Like every other field, designing comes with a set of rules and principles. Understand the basics of design, the concept of color balance in design, and how to implement principles of design.
Various types of free tools can be used to save some time and create interactive designs. Get to know about various free fonts, colors, annotation, photo editing, and tools.
Design is a creative way of expressing thoughts or messages. Learn the basic design rules and learn about the things to avoid while designing.
In this lesson, learn what consumer psychology is, its importance, what is applied to consumer psychology, and finally, how is consumer psychology used by marketers?
Business Communication Skills
In this module, you will learn to get some simple tips and guides to help you enhance your business communication skills. We will advise you on how to write for businesses and make your communication more concise, engaging, and easy to read.
Learn from the basics, including what business communication is, its importance, various elements, and some most important and highly useful Business Communications techniques.
It is the foundation of successful communication. It is important to strengthen your working relationships, ultimately making it a valuable workplace skill.
It is the most important way of communication for a marketing professional. Through emails, you can easily convey information about a company's goods and services. A marketing expert can reach their target audience and grow a business's customer base by creating compelling emails. Here, you will learn the importance and advantages of writing emails, along with different techniques.
This lesson enables learners to develop a natural and accurate style of English pronunciation. It will boost your abilities to read, write, speak and comprehend the English language.
It's very important to conduct meetings because they provide you with opportunities to share your thoughts, ideas, and concerns. You will learn, the benefits of meetings, how to conduct them, and some of the best practices of meetings that one should follow.
It is important to manage pressure, it helps you to be more productive. Same way time management is also equally important. This is the most important module where you will learn how to manage work pressure and time.
In order to save your time and energy, the one skill that you need to master is learning the art and science of delegation. Here, you will learn the same!
Setting SMART goals can help you clarify your ideas, focus on hard work, utilize your time and resources efficiently, and ultimately get closure to achieving your goals. You will learn what smart goals are and how to use them to reach your target.
Industry Projects
At the end of the Digital Marketing Course, you will be working on capstone projects. With extensive hands-on training and a wide range of case studies and industry projects, you will acquire relevant skills and crystallize your learnings.
Uber
Zomato
Amazon
Netflix
Walmart
Our Alumni Work At
We have partnered with the following financing companies to provide no-cost EMI and competitive finance options with no hidden costs.
- 3 Months Program
- Certification from E&ICT Academy IIT Guwahati
- Certification from E&ICT Academy IIT Guwahati
- 100% Job Assistance
We have partnered with the following financing companies to provide no-cost EMI and competitive finance options with no hidden costs.
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