Advanced Digital Marketing Program

Online Instructor-led
2576 Rating

Fingertips’ Advanced Digital Marketing Program is a four-month course in Ahmedabad and online for students, graduates, working professionals and business owners. You learn SEO, GEO for AI search, Google Ads, Meta Ads, YouTube, reels and content creation, GA4 and AI automation through live classes and real projects, with placement support at the end.

Your Dream Career Is Just One Step Away

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    Program rating icon
    Program Rating
    4.7/5
    Program duration icon
    Program Duration
    4 Months
    Job support icon
    Post-Program Job Support
    3 Months
    Gain Competitive-Edge In Emerging Technologies Through Advanced Digital Marketing Program
    Average salary hike icon
    55%
    Average Salary Hike
    Career transitions icon
    15000+
    Career Transitions
    Hiring partners icon
    300+
    Hiring Partners
    Average salary hike icon
    55%
    Average Salary Hike
    Career transitions icon
    15000+
    Career Transitions
    Hiring partners icon
    300+
    Hiring Partners

    Key Highlights

    Certificate of Completion from Fingertips icon
    Certificate of Completion from Fingertips
    Learn From Top-Notch Industry Leaders icon
    Learn From Top-Notch Industry Leaders
    10+ Case Studies and live projects icon
    10+ Case Studies and live projects
    20+ Tools icon
    20+ Tools
    100+ hours of live teaching icon
    100+ hours of live teaching
    25+ Hours of self-paced learning icon
    25+ Hours of self-paced learning
    1:1 Mentorship icon
    1:1 Mentorship
    Live Classes after working hours icon
    Live Classes after working hours
    Doubt Solving Sessions icon
    Doubt Solving Sessions
    Curated for freshers & working professionals icon
    Curated for freshers & working professionals
    Corporate Soft Skills Training icon
    Corporate Soft Skills Training
    No-cost EMI icon
    No-cost EMI

    Skill Covered

    SEO icon
    SEO
    SEM icon
    SEM
    SMO icon
    SMO
    Social Media Marketing icon
    Social Media Marketing
    Email Marketing icon
    Email Marketing
    Google Analytics icon
    Google Analytics
    Keyword Metrics icon
    Keyword Metrics
    Facebook Marketing icon
    Facebook Marketing
    Pricing Strategy icon
    Pricing Strategy

    Program Details

    The program mixes short theory sessions with a lot of hands-on work. You learn how search, ads, social media, content and analytics fit together, then practise each one on real campaigns. It suits freshers starting out as well as working professionals who want to switch into digital marketing.

    You learn to plan and run digital marketing for a real business: SEO and GEO for AI search, Google Ads, Meta and LinkedIn ads, YouTube, reels and content, tracking with GA4, and AI tools for content and automation. You finish with live projects and a Fingertips certificate you can add to your resume and LinkedIn.

    Alongside strategy, you get comfortable with the tools marketers use every day: Google Search Console, Semrush, Ahrefs, Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Mailchimp, Canva, CapCut, and AI tools like Midjourney, Zapier and ManyChat. Communication and presentation practice is part of the course too.

    Graduates and final-year students who want to start a marketing career, and working professionals such as content writers, sales and marketing staff who want to upskill. Business owners who want to market their own brand also find it useful.
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    Tools Covered

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      7862-904-286
      1

      Digital Marketing Course Curriculum

      4 months of live training across 13 practical modules, followed by a 3-month internship, project and certification phase.

      Module 1: Marketing Basics and Business Understanding

      • Marketing fundamentals and the 4Ps
      • Business models and revenue
      • Buyer personas and customer journey
      • Marketing funnel and channel planning
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      2

      Tools Specialization

      SEO & Search Tools

      • Google Search Console, Google Business Profile
      • Semrush, Ahrefs, Ubersuggest, SpyFu (Keywords & Backlinks)
      • Screaming Frog, GTmetrix (Technical SEO & Site Speed)
      • GEO for AI Search (AI Overviews, Copilot, Perplexity)

      Ads, Analytics & Tracking

      • Google Ads (Search, Display, YouTube)
      • Meta Ads Manager (Facebook & Instagram)
      • LinkedIn Ads and B2B Lead Generation
      • GA4, Google Tag Manager (Conversion Tracking)
      • Mailchimp (Email Marketing)

      Content, Design & AI Tools

      • Canva (Posts, Carousels, Ad Creatives)
      • CapCut, InShot, VN, InVideo (Video Editing)
      • Midjourney, Leonardo AI, Runway (AI Visuals)
      • Zapier, Make, n8n, ManyChat (AI Automation)
      3

      Building Your Career Foundation

      Topics

      • The 7 Cs of Effective Business Communication
      • Communication English
      • Grammar Mastery: Tenses, Adjectives, and Verbs
      • Body Language & Modals
      • Ace Your Business Presentations
      • Effective Email Writing
      • Telephonic Communication and Business Vocab
      • Networking and Interpersonal Skills Development

      Self-Paced Learning

      Get access to high-quality self-paced content curated by top industry experts. Here you will be exposed to a variety of concepts of Digital Marketing that you can learn at your own pace - anytime, anywhere.

      Master The Concepts Of Digital Design

      Enhance your design skill with this module on "Digital Design". The learners will learn to create designs, images, and creatives that the audience can see on a digital screen.

      Get in-depth learning on introduction to design. Start with understanding the concept of digital design and proceed with working with digital design and the advantages of learning digital design.

      Advance your learning of digital design with this lesson. Learn how to structure your design and learn the steps involved in the digital design process.

      Like every other field, designing comes with a set of rules and principles. Understand the basics of design, the concept of color balance in design, and how to implement principles of design.

      Various types of free tools can be used to save some time and create interactive designs. Get to know about various free fonts, colors, annotation, photo editing, and tools.

      Design is a creative way of expressing thoughts or messages. Learn the basic design rules and learn about the things to avoid while designing.

      In this lesson, learn what consumer psychology is, its importance, what is applied to consumer psychology, and finally, how is consumer psychology used by marketers?

      Business Communication Skills

      In this module, you will learn to get some simple tips and guides to help you enhance your business communication skills. We will advise you on how to write for businesses and make your communication more concise, engaging, and easy to read.

      Learn from the basics, including what business communication is, its importance, various elements, and some most important and highly useful Business Communications techniques.

      It is the foundation of successful communication. It is important to strengthen your working relationships, ultimately making it a valuable workplace skill.

      It is the most important way of communication for a marketing professional. Through emails, you can easily convey information about a company's goods and services. A marketing expert can reach their target audience and grow a business's customer base by creating compelling emails. Here, you will learn the importance and advantages of writing emails, along with different techniques.

      This lesson enables learners to develop a natural and accurate style of English pronunciation. It will boost your abilities to read, write, speak and comprehend the English language.

      It's very important to conduct meetings because they provide you with opportunities to share your thoughts, ideas, and concerns. You will learn, the benefits of meetings, how to conduct them, and some of the best practices of meetings that one should follow.

      It is important to manage pressure, it helps you to be more productive. Same way time management is also equally important. This is the most important module where you will learn how to manage work pressure and time.

      In order to save your time and energy, the one skill that you need to master is learning the art and science of delegation. Here, you will learn the same!

      Setting SMART goals can help you clarify your ideas, focus on hard work, utilize your time and resources efficiently, and ultimately get closure to achieving your goals. You will learn what smart goals are and how to use them to reach your target.

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      Get Ready to Transform Your Career With This Digital Marketing Program

      Industry Projects

      At the end of the Digital Marketing Course, you will be working on capstone projects. With extensive hands-on training and a wide range of case studies and industry projects, you will acquire relevant skills and crystallize your learnings.

      Uber dataset project

      Uber

      Zomato dataset project

      Zomato

      Amazon dataset project

      Amazon

      Twitter dataset project

      Twitter

      Netflix dataset project

      Netflix

      Walmart dataset project

      Walmart

      Our Alumni Work At

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      Adani logo
      Airtel logo
      Amazon logo
      eClinicalWorks logo
      Elegant MicroWeb logo
      Etech logo
      EY logo
      Fractal logo
      HSBC logo
      ICICI Bank logo
      InfoSense Global logo
      Infosys logo
      Jio logo
      Nielsen logo
      Panasonic logo
      Petpooja logo
      Smarten logo
      TCS logo
      Torrent Power logo
      Vadilal logo
      Vodafone logo
      Wagh Bakri logo
      Wipro logo

      Get Certified with Fingertips

      Certificate

      Upon completing the Advanced Digital Marketing Program and required project work, you will receive a certificate of completion.

      Credible

      Build evidence of your skills through practical campaign work, SEO tasks, analytics and marketing projects.

      Shareable

      Showcase your certificate and campaign portfolio on LinkedIn and job platforms.

      Apply Now

      Advanced Digital Marketing Program FAQs

      Course details last reviewed: October 2026

      How long is the digital marketing course?
      The program includes four months of live classes, followed by a 3-month internship, project and certification phase (IPC).
      What tools will I learn?
      You will work with tools including Google Ads, Keyword Planner, GA4, Google Tag Manager, Meta Ads Manager, SEMrush, Ahrefs, Canva, CapCut, Zapier, Make and ManyChat.
      Do I need prior marketing or coding experience?
      No prior marketing background or coding is required. Basic English and access to a laptop are recommended.
      Will I work on practical projects?
      Yes. The program includes campaign tasks and portfolio work such as a Google Ads campaign, SEO strategy, Instagram funnel, YouTube channel and AI automation.
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