Key Highlights
Skill Covered
Program Details
Tools Covered
Digital Marketing Course Syllabus
4 months of live training across 13 practical modules, followed by a 3-month internship, project and certification phase.
Module 1: Marketing Basics and Business Understanding
- Marketing fundamentals and the 4Ps
- Business models and revenue
- Buyer personas and customer journey
- Marketing funnel and channel planning
Module 2: SEO — On-Page
- How search engines crawl, index and rank
- Keyword research and search intent
- Titles, meta descriptions, headings and URLs
- Blog and landing-page optimisation
Module 3: SEO — Off-Page and Local
- Link building and outreach
- Competitor backlink analysis
- Google Business Profile and local SEO
- Reviews and online reputation
Module 4: GEO — Optimising for AI Search
- How AI Overviews, Copilot and Perplexity work
- Writing content for AI answers
- Featured snippets and FAQ/How-to schema
Module 5: Performance Marketing with Google Ads
- Account and campaign structure
- Search, Display and YouTube campaigns
- Remarketing and audiences
- GA4, Google Tag Manager and conversion tracking
- Budget, bids and optimisation
Module 6: Social Media Marketing — Facebook and Instagram
- Platform and algorithm basics
- Content calendar planning
- Meta lead and sales campaigns
- Creative testing, hooks and ad copy
Module 7: YouTube Marketing — SEO and Ads
- Channel setup, playlists and growth
- Titles, descriptions, tags and thumbnails
- YouTube ads and audience targeting
- Monetisation basics
Module 8: Content Creation — Reels, Shoot and Production
- Short-form video strategy and hooks
- Scriptwriting for ads and reels
- Phone camera, lighting and composition
- Editing with CapCut, InShot or VN
Module 9: LinkedIn Growth and Personal Branding
- LinkedIn profile optimisation
- Personal brand and content pillars
- B2B lead generation
- Networking and outreach
Module 10: Designing with Canva
- Social posts and carousels
- Ad creatives and banners
- Brand kits, fonts and colours
- Basic video editing in Canva
Module 11: Generative AI for Marketing
- AI for text, image and video
- AI copywriting and editing
- AI visuals using Midjourney, Leonardo AI and Runway
- Prompt writing for marketers
Module 12: Agentic AI for Business Growth
- AI agents versus chatbots
- Workflow automation with Zapier, Make or n8n
- AI funnels and lead follow-ups
- WhatsApp and Instagram chatbots with ManyChat
Module 13: Live Projects and Capstone
- Google Ads campaign and performance report
- SEO strategy and 3-month content plan
- Instagram funnel and reel calendar
- AI lead automation and portfolio presentation
Self-Paced Learning
Get access to high-quality self-paced content curated by top industry experts. Here you will be exposed to a variety of concepts of Digital Marketing that you can learn at your own pace - anytime, anywhere.
Master The Concepts Of Digital Design
Enhance your design skill with this module on "Digital Design". The learners will learn to create designs, images, and creatives that the audience can see on a digital screen.
Get in-depth learning on introduction to design. Start with understanding the concept of digital design and proceed with working with digital design and the advantages of learning digital design.
Advance your learning of digital design with this lesson. Learn how to structure your design and learn the steps involved in the digital design process.
Like every other field, designing comes with a set of rules and principles. Understand the basics of design, the concept of color balance in design, and how to implement principles of design.
Various types of free tools can be used to save some time and create interactive designs. Get to know about various free fonts, colors, annotation, photo editing, and tools.
Design is a creative way of expressing thoughts or messages. Learn the basic design rules and learn about the things to avoid while designing.
In this lesson, learn what consumer psychology is, its importance, what is applied to consumer psychology, and finally, how is consumer psychology used by marketers?
Business Communication Skills
In this module, you will learn to get some simple tips and guides to help you enhance your business communication skills. We will advise you on how to write for businesses and make your communication more concise, engaging, and easy to read.
Learn from the basics, including what business communication is, its importance, various elements, and some most important and highly useful Business Communications techniques.
It is the foundation of successful communication. It is important to strengthen your working relationships, ultimately making it a valuable workplace skill.
It is the most important way of communication for a marketing professional. Through emails, you can easily convey information about a company's goods and services. A marketing expert can reach their target audience and grow a business's customer base by creating compelling emails. Here, you will learn the importance and advantages of writing emails, along with different techniques.
This lesson enables learners to develop a natural and accurate style of English pronunciation. It will boost your abilities to read, write, speak and comprehend the English language.
It's very important to conduct meetings because they provide you with opportunities to share your thoughts, ideas, and concerns. You will learn, the benefits of meetings, how to conduct them, and some of the best practices of meetings that one should follow.
It is important to manage pressure, it helps you to be more productive. Same way time management is also equally important. This is the most important module where you will learn how to manage work pressure and time.
In order to save your time and energy, the one skill that you need to master is learning the art and science of delegation. Here, you will learn the same!
Setting SMART goals can help you clarify your ideas, focus on hard work, utilize your time and resources efficiently, and ultimately get closure to achieving your goals. You will learn what smart goals are and how to use them to reach your target.
Industry Projects
At the end of the Digital Marketing Course, you will be working on capstone projects. With extensive hands-on training and a wide range of case studies and industry projects, you will acquire relevant skills and crystallize your learnings.
Our Alumni Work At
Get Certified with Fingertips
Certificate
Upon completing the Digital Marketing Pro Program and required project work, you will receive a certificate of completion.
Credible
Build evidence of your skills through practical campaign work, SEO tasks, analytics and marketing projects.
Shareable
Showcase your certificate and campaign portfolio on LinkedIn and job platforms.
Digital Marketing Pro Program FAQs
How long is the digital marketing course?
What tools will I learn?
Do I need prior marketing or coding experience?
Will I work on practical projects?
Who can join this digital marketing course?
Is the course online or classroom-based?
Can I manage the course with college or a job?
How can I ask about fees and the next batch?
Will I get placement support?
What jobs can I apply for after the program?
What salary can I expect after the course?
Can I freelance after the course?
Book a free career call
Talk 1:1 to our experts — course fit, roadmap & placements.
- 100% free 1:1 counselling
- Personalised career roadmap
- Placement & salary guidance
Request a call back
Drop your details — we'll call you within 24 hours.
Your details are 100% safe. No spam.