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What Is Digital Marketing Strategy? Everything You Need To Know

07 Apr 2023

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What Is A Digital Marketing Strategy?

Digital Marketing Strategy is the process of utilizing online resources to promote the product/services of the business and reach the target audience. In the competitive environment of today, a solid digital marketing strategy is essential for organizational success. Businesses that are successful online generally devote a lot of resources to creating effective digital marketing plans. By this method, companies can connect with customers on a variety of social and digital channels, resulting in more sales and better conversion rates.

After knowing, what is a digital marketing strategy, let's see what its objectives or goals are. 

Main Objectives Of A Digital Marketing Strategy    

Increased And Continuous Leads And Sales 

You may generate highly qualified leads via digital marketing at a very low cost. You can execute digital marketing campaigns to draw visitors to your website, where they can go over your offerings and make purchases directly from there.

Retain The Existing Customers. 

Retaining old and existing customers who already like the service of a brand is much easier than converting a new lead. Through digital marketing, one can easily retain existing customers, especially with the help of email marketing. 

Increased Website Traffic

An important factor in raising a website's traffic volume is digital marketing. Any website's traffic can be busy by using interlinking in the content and CTAs to accomplish this.

Increase Revenue 

With the combined efforts of SEO, paid ads, social media advertising, etc., even marketers can help to generate revenue. By reaching customers, new leads can be generated.  

The next topic that we'll be seeing in the guide is assets of digital marketing strategy. 

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Assets Of Digital Marketing Strategy   

Assets in any element mean something valuable, something with high returns. Digital marketing assets are the elements that make the digital marketing strategy more effective. 

With this, let's see the three common assets of a digital marketing strategy: 


We're living in a world where every other individual produces and consumes data every minute of their life. Data is helpful in various forms to help understand the consumers better, analyze whether the project is profitable or not, etc. The more you make data-driven decisions, the better for your business and brands. 

Social Media Profile 

The audience of any age group is addicted to one or more social media platforms. Therefore, every other brand is trying its hand at promoting itself on different platforms. Even though social media platform is long-term and continues digital marketing strategy, it contains lots of potentials for business to become the audience's favorite. 


A lot of new purchases and devoted clients are driven by elements like blogs and other digital material. The secret to a successful website is to treat it as more than just a channel for clients to contact you and place orders. The critical feature should be customer satisfaction. 

After knowing the in & out of digital marketing strategy, one must wonder what additional benefits we'll get from it. So, let's see why you need a digital marketing strategy. 

Why Do You Need A Digital Marketing Strategy?

Expand Reach 

Due to various social media platforms like Facebook, Twitter, Instagram, and YouTube, the target demographic on digital platforms is way bigger. The brand would be able to draw customers who had missed the business's initial advertisement with all of this, targeted blog content, and relevant social media channels.


A strong strategy will allow you to identify non-performing expenses and eliminate them, allocate funds to successful strategy initiatives, invest more in novel technologies and operating models that may help your company, and so on.

Optimized Marketing 

Analytics are a requirement for every business with a website. As your digital communication strategy allows you to master the fundamentals, you can move on to continuously enhancing crucial elements like lead nurturing, brand building, and website user experience.

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Types of Digital Marketing Strategy 

There are various types of digital marketing strategies like content marketing, SEO, Email marketing, SMM, affiliate marketing, mobile marketing, etc. For a quick overview, let's see some of the best digital marketing strategy.

Search Engine Optimization (SEO)

To increase the visibility of your website in search engine result pages for your desired keywords, SEO entails both on-page and off-page activity.

For example, as a marketer, you placed your bid on the keyword "best headphones" for SERP. As soon as the consumer searches for the same, your brand will appear among the top places in the search engine. 

Content Marketing 

Creating and delivering valuable content, whether it is educational, informational, or entertaining, to the audience is known as content marketing. 

For example, every blog, video, and image you see on the website and social media channels is content marketing by the brands. 

Email Marketing

Email marketing, as the name shows, is delivering content and keeping the audience updated about your brand via sending emails to them. For example, you received a mail regarding a discount from your favoritebrands, that is email marketing. 

Affiliate Marketing 

Affiliate marketing is commission-based marketing, where celebrities are provided commission to promote the brand's product. Influcer-based affiliate marketing is gaining lots of attention on social media platforms. 

Mobile Marketing 

Using social media, mail, and mobile apps, businesses communicate with their customers on their smartphones. Brands have been able to optimize their marketing strategies and deliver timely information by communicating with users while they are on the go. 

How To Make A Digital Marketing Strategy?

Below is the step-by-step guide on how to create digital marketing strategy. These steps can easily be used for digital marketing strategy for startups or small business. 

Sort Your Goals 

Each company will have unique objectives. Therefore you should have a mix of short-, medium-, and long-term objectives. Make sure your digital marketing objectives line up with your larger corporate objectives. Further objectives can include enhancing brand awareness and extending each customer's lifetime value in addition to achieving high sales.

Get Aware Of Consumer Needs

The next step is to conduct in-depth research and fully comprehend your audience, including who they are, what they value, and how you can best meet their needs.Use this to strengthen the marketing messaging and content you produce for consumers.

Select The Right Channel

There are different types of channels, and there's no need to select all of them at once. Select the one that works for you, or mix up a couple of your favorite channels for the best results. 

Plan And Promote The Content 

After performing the complete research, you can start with planning, scheduling, uploading, and promoting the content. Promoting the content is of utmost importance. Suppose you upload a blog and try to promote it on social media and emails. 

Evaluate The Process 

One of the most crucial components of your digital marketing strategy is the last one. It's crucial to make sure you regularly assess the effectiveness of your content and marketing and make changes as and when required. 

Digital Marketing Strategy Success Factors   

Below mentioned are some of the key factors that will lead to the success of a digital marketing strategy: 

Content Calendar 

You can't create and post content daily, and the timing of your posts on your digital marketing channels should be planned according to your schedule. The planning process for your content calendar is a crucial step in developing your digital marketing strategy.

Digital Marketing Funnel 

Every business will create its funnel as long as it accurately depicts the objectives. A smart digital marketing expert will be aware of the steps necessary to move buyers through each stage of the funnel.

Plan With Flexibility 

Your overall strategy should allow for some degree of flexibility. To accomplish this, leave some "blank" spaces on your timetable that may be filled up as you go and make some crucial, time-sensitive decisions.

Performance Measurement 

Tools for measuring the results must be part of any digital marketing plan. The performance of all the channels can be seen in one place by using reporting software.

The Bottom Line

A digital marketing strategy can be very beneficial to any business. There are several options for internet networks, and price, outreach potential, usefulness, and purpose all vary among them. What one requires is a strong channel combination that works best for the business.  Yet, companies of all sizes may profit from digital marketing by combining a variety of strategies and approaches with SMART business objectives and differentiated buyer personas.

About the Author

 fingertips Fingertips

Fingertips is one of India's leading learning platforms, enabling aspirants - working professionals, and students to enhance competitive skills and thrive in their careers. We offer intensive training in areas such as Digital Marketing, Data Science, Business Intelligence, Artificial intelligence, and Machine Learning, among others.

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