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5 Trends Driving A Surge In Demand For Digital Marketing Skills

22 Dec 2022

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The field of digital marketing sees various trends come and go, which often goes unnoticed by a marketer. But specific trends are permanent and stay in the field and are essential to be known by every digital marketer. For example, the mobile marketing trend has stayed in the market and will continue to remain in the future because of consumers' daily habits. Similarly, we'll see five trends that'll stay and increase the demand for digital marketing skills.

Rise of AI

Artificial intelligence frees up more time for human creativity, offering even more potential for development. As automation increases, humans will have more time to communicate and interact with clients. Even if AI could do everything, it couldn't fully compensate for human emotion.

Artificial Intelligence gives marketers far more time to explore innovation, which has changed how marketers spend their time, redistributing it to higher-level planning tasks. Marketers must undoubtedly understand how to integrate with automation, and creating harmony between humans and AI should be one of their top priorities.

SEO Trend

Nobody has to be informed of how crucial it is to improve your position in search results to increase sales. Previously a luxury, on-page and off-page SEO is now a vital element of any marketing plan. The SEO and SEM sectors are swiftly propelled by data science, from highly advanced SEO optimization to analysis tools that improve your search rankings with custom content, keyword distribution, and regional focus.

In digital marketing firms, SEO experts have become precious resources, which has motivated many individuals to enroll in training and certification programs to sharpen their abilities and land these high-paying positions.

Social Media Marketing

Because customers, investors, and audiences spend so much time on these networks, social media is a crucial promotional tool for digital marketers. Social media users worldwide spend an average of 135 minutes daily on social media platforms, which is increasing yearly. In addition, consumers now use social media to do more than stay in touch with friends and family; they now use it to research goods and services, interact with the companies they support, and guide their purchasing decisions.

In other words, your competitors will seize the chance if you don't engage with your audience and potential customers on social media.

Content Marketing 

Although content and keywords are crucial for SEO performance, they are also essential for demonstrating that your campaign is more than a mere show. Create more potent and distinctive messages that connect with audiences with effective content marketing. This talent is becoming more and more valuable and is covered in digital marketing training. The sales cycle is sped up by content-driven thought-leadership deliverables, which also highlight the creativity of your marketing team.

Outcomes like infographics, testimonials or animation movies, image-rich whitepapers, and landing pages cover a crucial requirement because visual material has a higher chance of getting shared on social media than some other types of content.

Targeted marketing 

With accurate targeting, digital marketing can be effective. Target marketing is a marketing strategy that divides a market into segments before focusing your marketing efforts on one or a small number of these segments, which are made up of customers whose requirements and preferences most closely align with your product's offerings or service. It could be the secret to bringing in more clients, boosting sales, and turning your company into a success.

The appeal of target marketing is that it gives all of your marketing initiatives a clear focus while also making it easier and much more cost-effective to promote, price, and distribute your goods and services to specified consumer groups.

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The reason that digital marketing is a vibrant and ever-developing industry is partly that tech and consumer behaviors are constantly evolving. Content marketing will continue to rule the digital marketing world for some time. Most of these trends rely on content, and you must have a strong foundation of high-quality content in your marketing channels to succeed.

Therefore, small businesses and digital marketers must stay informed of developments and trends in the sector. If you don't remain competitive in today's fast-paced world, it's too easy to become irrelevant.


1. What are some of the top trends in digital marketing?

The top five trends in the field of digital marketing are 1—the rise of Artificial intelligence, 2. SEO trends 3. Social Media Marketing 4. Content marketing 5. Targeted marketing.

2. What are the necessary digital marketing manager skills?

Necessary digital marketing manager skills are email marketing, paid social advertising, SEO, social media marketing, understanding consumer experience, etc.

3. What are the skills required for digital marketing?

Skills required for the digital marketing domain are creating and optimizing campaigns via Google Ads, Google Analytics, problem-solving, etc.

About the Author

 fingertips Fingertips

Fingertips is one of India's leading learning platforms, enabling aspirants - working professionals, and students to enhance competitive skills and thrive in their careers. We offer intensive training in areas such as Digital Marketing, Data Science, Business Intelligence, Artificial intelligence, and Machine Learning, among others.

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