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Interconnected Digital Marketing Strategy Explained

13 Dec 2022

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Introduction To Digital Marketing

Due to globalization, all computer networks are interconnected. Millions of academic, governmental, public, and commercial networks are part of this network. The Internet, which is the most comprehensive source of information for us, is made possible by several different technologies. 

One of the best and most accessible sources of information is only available to us because of the Internet. And when it comes to marketing, the possibilities are endless today. The process of identification has evolved with the emergence of digital marketing, usually referred to as internet marketing.

Digital marketing encompasses all marketing campaigns that employ technology or the Internet in some way. Businesses use digital platforms, such as search engines, social media, email, and their websites, to interact with their current and potential clients. SEO (Search engine optimization), Content marketing, search engine marketing (SEM), content automation, social media marketing, mobile marketing, and email direct marketing are examples of digital marketing strategies that have evolved with technology and bought some trending trends.

Digital Marketing Trends

Digital Marketing Strategy will assist in establishing E-marketing objectives and developing approaches to ensure that resources are used to the maximum level on the marketing opportunities given by the Internet. In comparison, E-marketing is the way to know how companies and their brands interact with consumers online and through other digital channels, such as email and mobile media, to meet their marketing objectives. With that, let's move on and see what are digital, interconnected marketing strategies to look out for.

Connected Digital Marketing Strategies

Connected Digital Marketing strategies are also known as Interconnected marketing or holistic marketing. Marketing that is "connected" to both the relationships between various media channels individually and collectively. Although connected marketing is frequently solely considered in terms of the digital term. The following is a list of the fundamental marketing techniques or strategies you can use to advertise your services:

SEO ( Search Engine Optimization)

SEO, or search engine optimization, involves two types of SEO on-page SEO and off-page SEO, making impactful changes to your website so that it ranks up in search results on Google, Yahoo, Bing, or any other search engine naturally and organically. Google updates its algorithms frequently to ensure that only the most relevant and popular results are shown. From that perspective, many experts say that SEO is no longer applicable and that the effort is useless. However, in practice, Google attempts to prevent algorithm manipulation and takes down websites from SERPs (Search Engine Result Pages) when they found lower ranks. Your website should cover all the technical aspects, indexing, and non-text content. And we can say that Search Engine Optimization is one of the most convenient and easy-to-afford techniques.

Content Marketing

It is one of the most critical aspects of digital marketing as it creates brand awareness, builds links, and educates the audience. Most essential, it produces leads and increases sales. Having a call to action or providing customer support are two examples of linking your content to your audience. In the short range, marketers amplify every aspect of any business and then build effective plans more significantly to attract a more valuable audience.

Mobile Marketing

This marketing strategy focuses on two-way marketing communication between a business and its clients via mobile devices. The website, apps, and content are being modified for mobile devices. Users of mobile devices are growing every day. Today, mobile marketing is the most effective interconnected digital marketing strategy.

Social Media

Social media is one of the essential components of every digital marketing strategy, as it is now widely accepted. There are around 52% of users having two or more social media accounts. One of the prevalent advantages of social media is that it promotes your business and services, as around 71% of the customer get more inclined to a brand if they have a positive social media engagement with it. Also, social media managers promote brand awareness and encourage customer interaction.

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Email Marketing

One of the most efficient and customized ways to win over new customers is through email marketing tools. Marketers rely on email data to sell the appropriate product at the right time to the leads. Email marketers are skilled at developing powerful marketing campaigns that guide potential customers through the whole buying process. Using effective email marketing software, you can keep segmented email lists based on the interests and purchasing habits of your customers. Individualized email communication is crucial since it promotes trust.

Video Marketing 

It is one of the most popular and effective forms of content. Video is one of the best ways to keep customers engaged for a long period of time. YouTube is one of the best examples where you can explore a variety of videos. Teams, while producing a video, just need to plan, shoot, and edit it for maximum visibility and engagement.


Without analytics, each position in a marketing team would lose its effectiveness. The success or failure of any organization depends totally on someone who can track and evaluate data to make informed decisions, whether it be regarding open email rates, social media click-throughs, or article bounce rates. Analytics leads frequently track all of these activities and use the information to make data-driven decisions that improve their overall digital ecosystem. 


Internet platforms and online social media are now one of the most popular and effective ways to communicate, as previously, it would take too much time and load to develop a proper marketing strategy for each organization separately. Connected marketing simultaneously contacts clients in a variety of methods. A lot of businesses run effective social media marketing campaigns. Some organizations have excellent websites and are totally active on social media platforms. Other companies excel at using conventional marketing strategies like TV or print advertisements. Few businesses are exceptional at all of these. A company can gain its reputation from a practical connected marketing approach in various ways by using several interconnected digital marketing strategies.

About the Author

 fingertips Fingertips

Fingertips is one of India's leading learning platforms, enabling aspirants - working professionals, and students to enhance competitive skills and thrive in their careers. We offer intensive training in areas such as Digital Marketing, Data Science, Business Intelligence, Artificial intelligence, and Machine Learning, among others.

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