Home > Blog > Digital Marketing > Types of Digital Marketing

Types of Digital Marketing

31 Mar 2023

Related Topics


Interested in this course?
Drop your details below

Do you know, as of previous research reports, 69% of the total population actively uses the internet on their phones, laptops, computers, etc.? And, with the growing awareness among the coming generation, these numbers are only going to rise high. In the blog, we'll quickly see what digital marketing is and then shift toward the types of digital marketing. The concept of digital marketing allows brands and companies to make use of the internet and reach their target audience in a new and innovative way.  So, digital marketing is basically utilizing online mediums to promote/advertise a brand's product/service and reach a new target audience. Digital marketing is a vast domain and has various elements, components, and types. Let's see different types of digital marketing. 


Different Types Of Digital Marketing

Companies employ several basic forms of digital marketing to increase brand recognition, consumer loyalty, and advertising return on investment (ROI). Digital marketing expertise can be the key to a local small business going viral. 

Further in the blog, we'll explore different types of digital marketing. 

Search Engine Optimization (SEO)

SEO includes the techniques utilized to improve the ranking of a website on search engine result pages (SERP). The better your rank on the search engine page, the better the chance of an increase in sales. Getting leads from organic traffic is always considered better than paid ones. As the quality of organic traffic is better and the chances of them converting are much higher. Various elements in SEO decide the rank of websites, like keywords placement, content optimization, social metrics, link metrics, etc. 

Search Engine Marketing (SEM) 

With the increasing competition in the market, advertising online is an integral part of any brand's marketing strategies. And that is what SEM does. SEM is the process of advertising the brand via paid marketing on the SERP. The method includes targeting a keyword and the marketer target and bid for keywords. Whenever that particular query is generated, the brands' ad will pop up on the SERP. SEM marketing initiatives have the primary benefit of placing a company's product directly in front of customers at the exact moment they are prepared to make a purchase.

Get Started With Digital Marketing Course- Enroll Now

Pay-Per-Click (PPC)

PPC is the types of digital marketing where the digital marketer is required to pay for the advertisement whenever the ad is clicked by the audience. PPC is perfect even for small advertisers and brands, as the results gained from the ads are beneficial. If the click is converted into a sale, the click fee will become worth it for the marketer. Also, the marketer gets the benefit of selecting different sizes and formats of PPC, which can be text, image, video, etc. As the most widely used search engine, Google receives a tons of traffic, which results in the most impressions and clicks on your advertisements when you utilize Google AdWords for PPC marketing.

Social Media Marketing (SMM)

With the increasing usage of various social media apps, consumers now make buying decisions based on what they see on social media. As the name suggests, social media marketing is the process of promoting the brand on social media platforms to reach the target audience. Using SMM in the right way helps the brand to create a connection with the audience, interact with them, and get better consumer data from the platforms. 

Mobile Advertising 

Any advertising that reaches the audience on mobile phones is considered mobile advertising. These can take any form, like SMS, website ad pop-ups, digital ads, banner ads, etc. 

The ads that appear in between browsing social media platforms are also considered mobile ads. As the newer generation is consuming mobile data on a regular basis, these ads are ideal for connecting with them. Let’s see the next types of digital marketing. 

Content Marketing 

Content marketing involves creating and providing valuable content to the audience with the end goal of making them take a certain specific action. Content marketing can be performed in various ways, and some of them are blogs, emails, social media posts, Ebooks, websites, and much more. 

Email Marketing 

Businesses can update their contact list of clients about new products, sales, and other information by using email marketing, a direct marketing method. It is essential to the entire inbound strategy of the majority of firms because of its high return on investment (ROI). Instead of focusing on mass mailings that are one size fits all, modern email marketing instead emphasizes consent, segmentation, and personalization. Although it may seem time-consuming, E-marketing automation tools does most of the labor-intensive work for you. In the long run, a successful email marketing approach not only increases sales but also increases brand community.

TV/Radio Advertising

Radio and TV are two of the old platforms where consumers are still active. The reach of TV advertisements is very high, and so is the cost of the same. And advertising on TV provides the opportunity to create creative ads.Compared to TV, radio advertising is much lower in terms of cost. The platform is best for spreading the audio message among the local consumers of the brand. 

Influencer/Affiliate Marketing    

A marketing approach is known as "influencer affiliate marketing" encourages individual influencers (also known as "affiliates") on any social network to advertise your company in return for a commission on purchases, lead signups, or clicks. The method is beneficial for the brand as the content uploaded by such influencers is encouraged eight times more than the normal content post. 

Viral Marketing   

The objective of viral marketing, a types of digital marketing approach, is to reach as many people as possible through social sharing and word-of-mouth. There are many different types of viral marketing, including viral email campaigns, viral films, viral websites, and even viral mobile applications.

In the same manner that a virus spreads through a population, viral marketing is the practice of creating content that distributes from person to person. 

Video Marketing   

As guessed by the name, video marketing is leveraging video format to promote your brand to the target audience. Video marketing can be used to promote products/services, post how-to videos, conduct live events, etc. As creative as you can make, video marketing tends to attract an audience and increase sales better than any other types of digital marketing. 

Audio Marketing 

The next types of digital marketing is audio marketing. It's no secret that the advertising industry is undergoing significant change. Customers no longer only interact with traditional media, and audio advertising is one of the newest platforms that can draw in your target audience. Audio marketing is using sounds by the brand to attract its target audience. 

Benefits of digital marketing 

There are many advantages to digital marketing that make it a great choice for your company, and it has become a necessary tool for organizations of all kinds. The following are just a few of the top benefits of digital marketing:

Become A Certified Digital Marketing-Inquire Now

  • Targeting relevant audience 

Traditional marketing techniques can help you boost your chances of success, but they don't have the same targeting options as digital marketing. You can make sure the proper customers are accessing your content via digital marketing. Via SEO, you can connect with customers who are looking for information about your industry on the web. On the other side, you can target people who are most likely to be interested in your goods or services using PPC, display, and social media ads.

  • Increases brand credibility 

The credibility of your brand is crucial when it comes to business promotion. Consumers who don't believe in your brand won't make purchases from you. Digital marketing can help with this. Building trust with potential clients and expanding your audience are two benefits of online brand promotion. Your brand will gain credibility as it becomes more visible online. Customers are more likely to trust your brand if they see advertisements for it on different websites and social media platforms.

  • Different source options 

As a business owner, you will have access to a variety of content kinds to highlight your goods and services. Any online content that advertises a good or service is referred to as content in digital marketing. Everything from blog entries and articles to pictures and videos falls under this category. Typical content kinds are blogs, E-mailers, Ebooks, posts on social media, etc.

You may share your material with a larger audience thanks to digital marketing. To appeal to demographics and target audiences, you can employ a variety of content formats. This enables you to interact with more potential customers and make the most of your marketing efforts.

  • Targeting local audience

Local SEO and local focused marketing may help companies that want to increase their customer base. Digital marketing not only enhances local awareness, which is essential if your company depends on local clients, but it also offers significant advantages in terms of international presence. 


Over the past few years, digital marketing services have transformed the way that marketing is done. This blog will be your guide on types of digital marketing. Along with improving the consumer experience, digital marketing has increased the number of job prospects for people interested in a career in digital marketing. Real-time marketing is supported by and integrated into digital marketing, which enables marketers and organizations to measure and monitor their marketing in real-time.

About the Author

 fingertips Fingertips

Fingertips is one of India's leading learning platforms, enabling aspirants - working professionals, and students to enhance competitive skills and thrive in their careers. We offer intensive training in areas such as Digital Marketing, Data Science, Business Intelligence, Artificial intelligence, and Machine Learning, among others.

Subscribe to our newsletter

Signup for our weekly newsletter to get the latest news, updates and amazing offers delivered directly in your inbox.