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What Are Digital Marketing Tools? Why Are They Important?

19 May 2023

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Every other person on the planet is aware of the concept of the digital market. In a world, where mobile phones, electronic devices, and the internet are very important elements, digital marketing is bound to grow. Promoting the brand's services and products with the help of online media is called digital marketing. Irrespective of the size of the business, its nature, and the audience, digital marketing is necessary for every business. But, digital marketing cannot be practiced perfectly without the help of online marketing tools. This online marketing tool helps marketers to save their resources and divert them to more important aspects of the business. Before seeing how digital marketing work with the tools, let's see why there's a requirement for such tools. 

Importance Of Digital Marketing Tools 

Digital marketing tools are important for every brand or business practicing digital marketing. The tool makes online marketing for businesses very easy. Let's see how is that possible. 

Better Reach: The tools help marketers to increase the reach of business content through different channels like social media platforms, email marketing, etc. 

Cost-Saving: These tools allow marketers to set a range according to the budget of the business. This way, there's no unnecessary spending on marketing campaigns. 

Real-Time tracking: Many tools of digital marketing helps to get insights on a real-time basis. This helps the marketers to evaluate the result and update the marketing campaigns if necessary. 

Personalization: One feature is not made for all businesses. Therefore, the tools come up with the option to change the features according to the business needs.        

These were some of the benefits of utilizing digital marketing. But, you might not know the role of digital marketing is so wide? Therefore, the whole concept of digital marketing is divided into different components such as social media marketing, email marketing, SEO, PPC, etc. There are different tools with multiple features for each of the components of digital marketing. 

Let's see some of the best digital marketing tools, starting with social media marketing tools.  

Social Media Marketing Tools 

Social Media Marketing, also called SMM, is an important element of digital marketing utilizing social media platforms to build and attract an audience and increase a company's awareness and sales. Along with all this, social media platforms are a great medium to connect with the audience and even interact with them. 

Social media platforms are powerful because of the following main reasons: 

It helps in building a genuine connection with the audience that improves the brand value of the business. Such platforms provide an opportunity for a business to interact with the audience and even solve their complaints if any. These platforms provide the business with customer insights such as their likes, preferences, dislikes, and much more. 
If we talk about the best digital marketing tools, especially social media marketing tools, there's a huge list of features like scheduling, analyzing, marketing, automation, etc. Let's see the best of them. 
The first on the list is SocialPilot. The tool helps in scheduling bulk posts, helps with analytics of social media platforms, provide customization option, etc.  
The second tool is BuzzSumo. The tool provides features like identifying trends, identifying topics, various filters, and also the option to discover influencers for your niche. 
Along with this, another important aspect of digital marketing as well as SMM is content creation.
Let's look at this too. 

Content Creation Tools 

An important element of the digital world is creating valuable content. All the sources like social media, websites, other channels, etc require content. This content is capable of attracting an audience, engaging them, and even convincing them to purchase the product/service. There are a bunch of tools that help the creators to produce insightful content. Some of the content creation tools are: 
Canva is the go-to tool for designers. The tool helps to create eye-catching designs for social media platforms. 
Another great tool is Grammarly. Grammarly helps to write content that is engaging, error-free, and engaging for the users.  
Let's look into other digital marketing tools for email marketing tools. 

Email Marketing Tools   

Emails are being used in the business world for a long time. But, many users believe that email marketing is dead, which is not true. If implemented with the right techniques, strategies, and tools, Email marketing can be the best marketing practice. 
Email marketers use certain tools to create a funnel and test these emails. Through these optimized emails, marketers build a positive relationship with their audience. Let's see some of the email marketing tools. 
The first tool is the sender. As the name of the tool shows, this is used to make sure the emails drafted and sent are delivered to the email address. The tool also helps in creating newsletters along with personalization options. 
The second tool is Sendinblue. This tool provides 100+ templates for marketers to select from. Marketers can also select an A/B testing method to try on the mail. 
Now, next to the list of digital marketing tools, we'll see SEO (search engine optimization) tools. 

SEO (Search Engine Optimization) Tools   

In the market, where every other business is creating content on trending topics, it is important to utilize search engine optimization so that your content reaches the target audience. SEO involves optimizing various elements involved in a website according to the rules of search engines and also according to the user experience. 

Below mentioned are a couple of popular SEO tools: 

The first tool has to be Google Analytics. Provided by the popular search engine Google, this tool provides features such as insights on website visits, source of traffic, and also important keywords. 
The second most used tool is the keyword hero. To make your content reach the right audience, it is important to research and utilize the right keywords. This tool provides exactly that feature. The tool comes up with a free-trial opt-in for the users and later they can pay a price to use the features of this tool.    
Along with all these, another important element for any business is lead generation and lead nurturing. Let's look into lead enrichment tools. 

Lead Enrichment Tools   

Lead enrichment is a way for businesses to get more detailed information about their leads and prospects. This information helps marketers to make the right pitch to these leads. 
The first is the Full contact tool. The tool is widely used in the market and provide services that can be used in marketing techniques, sales pitch, and even for customer support service. 
The second tool is clearbit. The tool helps in gathering information from various sources like social media sites which can be Instagram, Facebook, etc. This tool saves lots of research time of marketers. A huge list of leads will be of no good if the conversion rate of a business is low. There are the best digital marketing tools that help the business in improving the conversion rate. Let's look at some of these tools. 

Conversion Optimization Tools   

Having hundreds of viewers read your website and material is an amazing feeling. The conversion of traffic into sales and leads is even better. But, to convert it into sales, the conversion of a business must be good. The top tools that businesses can use are: 
A lead-generating platform called OptinMonster has features that boost product sales, content engagements, and email signups. Additionally, it receives regular updates and is functional with several CRM systems, including WordPress.
A popup form can be added to your website using the lead capture application HelloBar to expand your email list, advertise a deal, or promote your social media accounts. The tool provides free service in the starting and later can be enjoyed with a subscription fee. 

These were a bunch of useful best digital marketing tools. You can also find various alternative versions and tools for the above-mentioned list. Let's continue to wrap up this guide now. 


The world of technology is vast, intricate, and unstable. Every firm is required to have a presence online because it is always changing. It's time to kickstart if you are still waiting for your first step. There are dozens of digital marketing tools, software, and programs available in the online market for you to plan and carry out various digital marketing projects. 
This blog will help you to select the best tool for different digital marketing components, especially, if you're a beginner. If we've mentioned tools for components like social media marketing, email marketing, content creation, SEO tools, conversion optimization tools, lead enrichment tools, etc. Happy Reading. 

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Fingertips is one of India's leading learning platforms, enabling aspirants - working professionals, and students to enhance competitive skills and thrive in their careers. We offer intensive training in areas such as Digital Marketing, Data Science, Business Intelligence, Artificial intelligence, and Machine Learning, among others.

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