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What Is Business Intelligence & Business Intelligence Techniques

22 Aug 2023

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In today's world, strong decision-making skills are one important aspect of any business or organization. So, the valuable asset is making a calculated decision that can be made with data analysis. 

Taking calculative decisions with the correct data analysis among business analysts' insights leads to better accuracy and a better strategy-making process. You might have already learned so much about BI, how it changes organization strategies, and how it benefits the company. But, in this blog, we'll explore the techniques of business intelligence; before starting, let's see what is BI

What Is Business Intelligence?

Business intelligence is a technical concept that consists of a set of processes that converts the raw data collected into actionable data. This actionable data is used by business analysts to come up with possible solutions to a given business problem. 

BI is a wide term that includes multiple tools, and business intelligence techniques, that aid professionals in working on raw data. First, the data is collected on a large scale from multiple sources and is then stored in data warehouses. Now, professionals work on this data, create reports and dashboards, and perform data visualization to identify trends and patterns. These data insights are then analyzed to make better-calculated decisions for the organizations. 

Professionals willing to enter the field of BI have to get familiar with multiple tools and software. Like spreadsheets for basic analysis, reporting software to manage and create the reports of data, data visualization tools to create graphs, charts, and lastly, OLAP to analyze the data from consumers' as well as owners' points of view. 

This was about BI. Now, before seeing the types of business intelligence tools and techniques, let's see why is business intelligence important.

Why is Business Intelligence Important?

By seeing what is BI, you might already know it provides the organization with a structured and organized way of working and policies. Let's also see what are other benefits of BI

Better-Decision Making 

BI helps professionals in taking the right and accurate decisions by providing the right information and data to decision-makers. With the help of data visualization, patterns and trends can be identified at an early level which helps in either grabbing the opportunity or avoiding any possible risk. This increases the overall working of the organization. 


Business intelligence (BI), which offers thorough insights into project performance and resource allocation, promotes efficient ROI management. Organizations may track and analyze return on investment using BI tools in real-time, enabling wise decisions and prompt adjustments. With the help of this skill, resources are distributed as efficiently as possible, flaws are found, and total profitability is increased. 

Customer insights 

Business intelligence (BI) improves strategic decision-making by providing useful customer information. Businesses can customize their offers and marketing campaigns by using BI technologies to find trends, behaviors, and preferences in customer data. These insights support better customer experiences, targeted marketing efforts, and stronger customer connections. Organizations may change fast, establish a competitive edge, and promote business success by comprehending customer wants and trends.

Real-Time Data Availability 

The biggest benefit of the business intelligence concept is that it provides the organization with real-time data access. This benefit helps the human reporting system to avoid the possibility of error. It's like getting insights on the ad that is running at the moment. This information can help in making changes in ads for much better performance. 

Competitive Advantage 

Business intelligence systems provide the business the option of getting complete competition from competitors. Information like what competitors do, their strategies, and plans can be identified by the data collected from business intelligence systems. 

Better Marketing Efforts 

BI systems help the organization create marketing campaigns that will ultimately increase the ROI rate. The process focuses on measuring units like click-through rate, cost per lead, and customer acquisition cost, to help the marketing team make the right decision. 

These were some of the benefits of business intelligence systems. Let's see some types of business intelligence techniques. 

Types of Business Intelligence Techniques

There are multiple techniques under this concept. And some of the business intelligence techniques are: 

Data Mining 

A key Business Intelligence (BI) approach called data mining includes extracting patterns, connections, and insights from huge databases. It sorts through data using sophisticated algorithms to extract important information, exposing hidden trends and forecasting future events. Data mining enables businesses to make informed decisions, improve strategic planning, optimize operations, and gain a competitive edge in today's data-driven environment by turning raw data into usable knowledge.

Data Warehousing 

A key Business Intelligence (BI) component is the consolidation and storage of data from diverse sources in a single repository. This process is known as data warehousing. A data warehouse is a repository with efficient querying, reporting, and analytical features. Businesses can access both historical and current data in one place, enabling them to gain in-depth insights and make wise decisions. 

Data warehousing fosters a holistic picture of an organization's operations. It makes strategic planning possible because of its structured design and optimized performance, which also improves data integrity, minimizes redundancy, and enables trend detection. These factors contribute to increased efficiency and competitiveness.

Data Visualization 

A key Business Intelligence (BI) approach known as data visualization converts large, complex data sets into visual representations like charts, graphs, and dashboards. Businesses can quickly spot patterns, trends, and insights because of their improved comprehension. Data visualization enables decision-makers to grasp the meaning of data, find opportunities, and handle difficulties quickly by presenting information in an intuitive and easily understandable style. This method encourages data-driven communication and helps with information dissemination to stakeholders effectively, promoting data-driven decision-making, strategic planning, and enhanced performance at all organizational levels.

Predictive Analysis 

To predict future results, predictive analysis, a key Business Intelligence (BI) technique, uses historical data and sophisticated algorithms. It creates models that foresee probable scenarios and their corresponding probability by spotting patterns and trends in the data. This makes it possible for firms to plan, allocate resources efficiently, and reduce risks. Predictive analysis makes use of statistical techniques and machine learning to generate insights that support operational efficiency, strategic planning, and decision-making. This method gives organizations the ability to remain ahead of the curve, adjust to changing conditions, and acquire a competitive advantage in dynamic marketplaces by leveraging the power of data.


A crucial Business Intelligence (BI) method that makes interactive analysis of multidimensional data possible is online analytical processing (OLAP). Users can travel between several dimensions and levels, such as time, geography, or product categories, using OLAP systems, which organize data into hierarchies. Decision-makers can now do flexible querying, aggregation, and drill-down operations and receive insights from a variety of perspectives. 

To facilitate strategic planning and well-informed decision-making, OLAP improves data exploration, speeds up report development, and enables complex computations. Its responsiveness and dynamic nature help organizations achieve optimal performance and competitive success by creating actionable insights and fostering a deeper grasp of business trends.


Utilizing the power of business intelligence (BI) tools is crucial in the dynamic world of modern companies. Data warehousing simplifies access, data mining unearths hidden insights, and data visualization improves understanding. Proactive decisions are guided by predictive analysis, and OLAP makes multidimensional exploration possible. Integrating these strategies in an increasingly data-driven world enables organizations to gain meaningful insights, make wise decisions, and steer toward success. This process finally turns raw data into a strategic advantage.

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 fingertips Fingertips

Fingertips is one of India's leading learning platforms, enabling aspirants - working professionals, and students to enhance competitive skills and thrive in their careers. We offer intensive training in areas such as Digital Marketing, Data Science, Business Intelligence, Artificial intelligence, and Machine Learning, among others.

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