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What Is Business Intelligence And It's Applications?

04 Aug 2023

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You would be surprised to know business intelligence is not such a new term that is being used in companies. Instead, the concept is in markets and organizations way before we knew it. But, with an increase in the advancement of technology, and an increase in the amount of data available to companies, this concept is more widely accepted and utilized by the companies. 

So, in this guide, we'll be making you understand what is BI, multiple bi applications, and its importance. Let's start with understanding what is BI.

What Is BI?

Business intelligence (BI) is the act of collecting, analyzing, and presenting data to support organizations' decision-making and provide useful insights into their operational performance. BI is the process of turning unstructured data from multiple sources, including databases, spreadsheets, and cloud apps, into knowledge that can be used to make decisions.

By giving users timely, accurate, and pertinent information, BI's main objective is to enable data-driven decision-making. Users of BI tools and methodologies can analyze data, spot trends, find patterns, and learn more about their customers' behavior and business operations.

Data warehousing, data integration, data visualization, reporting, OLAP, and advanced analytics are important BI components that we'll be seeing in detail in the later part of the guide. Data visualization tools like charts, graphs, and dashboards are essential for displaying complicated data in a way that is simple to understand.

BI is essential for businesses of all sizes and in all sectors because it improves operational effectiveness, identifies growth prospects, makes the most use of resources, and gives them a competitive edge. By utilizing the power of data, BI enables decision-makers to act strategically and proactively, eventually promoting corporate success.

Importance of BI

Now you're all aware of what is BI, but you might wonder why it is required in business. Let's see how BI brings benefits to the table: 

Consumer Insights 

The potential to provide personalized experiences, improve customer retention, optimize marketing efforts, and acquire a competitive edge are all benefits of acquiring customer insight using BI. Businesses may better understand customer behavior, preferences, and demands thanks to business intelligence (BI), which boosts client pleasure and promotes long-term success.

Actionable Data 

The value of BI is found in its capacity to convert unprocessed data into useful knowledge. Businesses may analyze and present data in a meaningful and intelligible way with the use of BI processes and tools, which enables decision-makers to obtain important insights and make wise choices. Business growth and success are fueled by actionable data from BI, which enables organizations to optimize operations, increase efficiency, spot opportunities, and deal with problems head-on.

Real-Time Data 

The capacity of BI to offer real-time data insights is what gives it its significance. Businesses can use real-time data to make prompt choices, adapt rapidly to shifting market conditions, and spot emerging trends. With the help of BI, businesses can rapidly monitor employee performance and customer behavior, resulting in more quick and data-driven decisions. In today's fast-paced corporate climate, real-time data in BI is crucial for maintaining competitiveness and gaining a competitive advantage.

Competitive Advantage 

The value of BI in establishing a competitive edge resides in its capacity to deliver insightful information that can be put to use. Businesses can use BI to analyze competition performance, market trends, and consumer behavior to make data-driven strategic decisions. Organizations can gain a competitive edge by utilizing BI to identify their strengths and weaknesses, streamline operations, and seize opportunities.

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As you're aware of the concept of BI, now is the time to see how practically applicable the concept is. You guessed it right, and we're going to see applications of business intelligence or, you can say, business intelligence use cases. 

Applications of Business Intelligence

As we all know, business intelligence is already being used across multiple sectors for multiple uses. Let's see and understand how BI benefits some of the sectors in reality. 

Sales Intelligence

An essential BI application that emphasizes enhancing sales effectiveness and revenue growth is sales intelligence. Sales data, including customer interactions, purchase histories, and sales team performance, are gathered, analyzed, and visualized using business intelligence (BI) technologies. Sales intelligence enables teams to forecast sales trends, identify high-potential leads, and rank sales opportunities. It offers information on the tastes and behaviors of customers, enabling personalized selling techniques. 
Sales professionals can use real-time data and analytics to make data-driven decisions, which will result in more efficient sales processes, improved customer satisfaction, and ultimately higher revenue for the company. Businesses may maximize their sales efforts and obtain a competitive edge in the market thanks to sales intelligence.

Data Visualization 

Data is presented in graphical and interactive formats for greater comprehension and interpretation as part of the vital BI application known as visualization. BI tools visualize complicated datasets using a variety of visualization approaches, including charts, graphs, and dashboards. This enables users to easily get insights, study data trends, and spot patterns. 
By giving people a clear and succinct perspective of the facts, visualization helps users make better decisions. Visualization plays a crucial part in data-driven decision-making by facilitating the accessibility and usability of data and assisting organizations in efficiently communicating complicated information to stakeholders at all levels of the business.


A key use of BI is reporting, which entails producing and disseminating structured data in a standardized manner for use in analysis and decision-making. Key performance indicators (KPIs) and data insights are presented to users in static or interactive reports created using BI reporting solutions. Stakeholders may evaluate business performance, monitor progress toward goals, and pinpoint areas for improvement with the help of these reports, which can be tailored based on user preferences and requirements. 
Data-driven insights, trends, and outcomes are effectively communicated by organizations through reporting in BI, enabling data-driven decision-making across departments and guaranteeing a clear picture of business performance at all levels of the organization.

Performance Management 

An essential BI tool called performance management aims to integrate company strategies with data-driven decision-making. Organizations can set key performance indicators (KPIs), monitor progress, and compare performance to predetermined targets with the aid of BI technologies. Businesses can pinpoint areas for improvement, streamline procedures, and reach strategic objectives by using performance management in BI. 
It gives stakeholders immediate insights into operational and financial performance, allowing them to take prompt corrective action. Organizations can increase overall efficiency, production, and profitability by utilizing Performance Management in BI, ensuring that every facet of the business contributes to its long-term success.

Get Started In Business Intelligence

Multiple business intelligence concepts, tools, and applications are crucial for the organization, and thus, skilled professionals are in high demand in this field. If you're someone with an interest in business intelligence, now is the time to get started. Take one step forward in your career by getting enrolled in Data Science And Business Intelligence Program. This collaborative program by Fingertips & E&ICT IIT Guwahati is the perfect course for you to kickstart your career. With world-class instructors and an industry-designed curriculum, this course will be the boost that your career requires. 

Don't miss out on the opportunity to turn data into a strategic asset. Embrace the power of Business Intelligence Applications and take your business to the next level.


To sum up, business intelligence (BI) is a game-changing tool that enables organizations to fully utilize their data. BI helps data-driven decision-making, improves operational efficiency, and promotes innovation by gathering, analyzing, and presenting data in a relevant way. Gaining competitive advantages, optimizing sales strategies, and coordinating business objectives with actionable insights all depend on BI solutions like Sales Intelligence, Visualization, Reporting, and Performance Management. 
Businesses can quickly adjust to shifting market conditions and provide top-notch customer experiences thanks to the role played by BI in providing real-time data and consumer insights. In the end, BI apps are essential for staying competitive in a data-driven environment and attaining long-term success.

About the Author

 fingertips Fingertips

Fingertips is one of India's leading learning platforms, enabling aspirants - working professionals, and students to enhance competitive skills and thrive in their careers. We offer intensive training in areas such as Digital Marketing, Data Science, Business Intelligence, Artificial intelligence, and Machine Learning, among others.

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