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What Is Business Intelligence?Types of Business Intelligence Tools

16 Jun 2023

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If you're looking to implement business intelligence tools in your organization, or you're a business analyst aspirant looking forward to entering the field. Either way, knowing the right tools used in business intelligence is important. BI tools help in the easy identification of trends so that professionals can easily make calculated decisions. In the blog, we'll see what are business intelligence tools, types of business intelligence tools, and much more. Let's start with the basics.

What Is Business Intelligence? 

BI stands for business intelligence, is the term used to describe the systems, methods, and technologies that professionals employ to manage, display, and gain valuable knowledge from their unprocessed business data. Users can find observations and trends in data which could have been hidden from them by using BI. Organizations may enhance their efficiency and obtain a greater knowledge of their consumer base and market with the help of BI technologies.

BI mainly focuses on information analysis. The database collects data from various departments inside your company, and apps then transform that unprocessed information into insights-producing visualizations, graphs, and other analytical tools. 

Let's see what are the advantages of the BI concept: 

First Mover Benefits

Customer data can be analyzed using BI technologies to identify consumer engagement opportunities, forecast buying peaks and troughs, and track market and industry developments. A significant competitive advantage that may keep you moving ahead for optimum profit potential involves anticipating your consumers' requirements.

Better Consumer Experience 

BI tools also benefit your consumers. Businesses can provide exceptional customer support using data history to address problems by integrating phone records, messages from live chats, and prior sales.  

Eases Up The Steps

BI gives businesses access to various data that may be used to improve corporate operations, lessen bottlenecks, and establish quantifiable benchmarks. Reporting data in real time enables you to make better, quicker business decisions. Before a sales meeting, for instance, team members can examine comprehensive client data and predictions. As a result, it's simpler to relate to the customer and carry out commerce in a more proficient manner. 
Now that you're very well aware of business intelligence let's know what business intelligence tools are and why we need them.  

What Are Business Intelligence Tools? Why Use Business Intelligence Tools? 

Tools for intelligence analysis are software programs that allow businesses to collect, examine, and visualize vast volumes of data to make wise business decisions. A variety of functionalities, including data integration, modeling, querying, and visualization, are offered by these technologies. Organizations that use business intelligence technologies can acquire greater awareness of their processes, customers, and competition, as well as essential insights, patterns and trends, and key performance indicators. These insights aid in decision-making, process optimization, strategic planning, and overall business performance.

Let's see why we need business intelligence tools:

Data-Driven Decision Making 

Business intelligence technologies give organizations access to both current and historical data, enabling them to make data-driven choices. These systems collect and examine enormous amounts of data from numerous sources, enabling organizations to learn more about their operations, clientele, market trends, and rivals.

Measuring Performance 

Key performance indicators (KPIs) can be tracked and monitored in real-time by organizations using business intelligence solutions. Businesses can evaluate their performance against predetermined targets, pinpoint areas for improvement, and take preventative action to solve difficulties by visualizing KPIs through dashboards and reports.

Predictive Analytics And Forecasting

Business intelligence products frequently come with sophisticated analytics features like forecasting and predictive modeling. Based on historical data, these qualities allow organizations to forecast future trends, demand patterns, and business results.

Now that we're all cleared up with the basics of a topic let's see the top business intelligence tools that one must know of. 

Top Business Intelligence Tools 

There are hundreds and thousands of options of tools for business intelligence. According to trends in the market, the requirement for a tool changes from time to time, and therefore there are various types of business intelligence tools. Below, we'll see some evergreen and top business intelligence tools. 


Tableau is one of the most famous and preferred business intelligence tools by professionals, mainly for data identification and discovery. The tool is easy to use, even for non-technical professionals and beginners. Any user can simply visualize data within steps using the Tableau tool. Apart from this, tableau has multiple dashboards with features to automate the professional's work. Finally, the tool has multiple versions like Tableau Desktop, Tableau servers, and many more. 


Datapine is another BI tool that allows users to collect and connect data from multiple data sources and analyze them in a single place. The tool allows users to create personalized reports and dashboards according to their convenience. Datapine has a simple drag-and-drop interface that allows users to view charts and graphs easily. An important and useful feature of the Datapine tool is that it comes with smart artificial intelligence technology that helps in studying data more efficiently. 


Sisense is an easy-to-use BI and data analytics platform that enables everyone within the organization to handle sizable and complicated datasets and evaluate and visualize this information without involving the IT department. Additionally, it allows anyone to combine data from many different sources, such as social media, Adwords, reports, and tools like Google Analytics. Also, compared to other technical tools, the data processing step is performed quickly because it uses in-chip technology. This platform is even acknowledged by numerous industry experts, like Gartner, G2, and Dresner, as a top cloud analytics platform.

Yellowfin BI  

The reason that Yellowfin BI is one of the top tools of business intelligence is because of the multiple features that it provides. One of the unique features of the tool is the intuitive feature that allows the user to scan through the huge pool of data efficiently without missing important information. The ability to view dashboards virtually anywhere on the platform is another versatile accessibility feature. Both the mobile and desktop versions of this feature are valid. Even though almost all BI systems provide data visualization and dashboard features, Yellowfin BI's offerings are more sophisticated than many of its rivals and require little to no coding. 

If you too want to make your career as BI Developer, then Fingertips' Data Science and Business Intelligence Program can help you in your career journey.


 A BI platform called Microsoft Power BI gives non-technical employees the means to gather, analyze, visualize, and share data. With its strong interaction with other products from Microsoft, Power BI is a powerful self-service options tool requiring little initial training. Its layout is fairly simple for Excel users.

PowerBI tool provides users with many features, starting with connecting multiple data sources to collect the information. And then the tool also helps in the transformation of data. The collected is then cleaned and used for analysis purposes. After the analysis, the data can be converted into visualizations to extract insights. All these processes can be done within a single tool. 


This BI tool provides multiple features like creative dashboards, fully guided apps, analytical features, and use cases. Overall, the tool is user-friendly with in-built AI technology. Users can ask questions and find answers utilizing its associative discovery feature, searching & conversational data analysis, which improves data literacy for people unfamiliar with BI tools.

These were the bunch of tools that the professionals mainly used. There are various other tools also available with a different set of features. Now, we've come to the end of this blog. Let's proceed to wrap this up.  


Basically, business intelligence solutions are essential for organizations that want to use the power of information for better decision-making, increased efficiency, competitive advantage, improved customer knowledge, performance tracking, and predictive analytics. In today's data-driven environment, these tools offer the insights and analysis required to fuel corporate growth and success.

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Fingertips is one of India's leading learning platforms, enabling aspirants - working professionals, and students to enhance competitive skills and thrive in their careers. We offer intensive training in areas such as Digital Marketing, Data Science, Business Intelligence, Artificial intelligence, and Machine Learning, among others.

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