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Is Digital Marketing A Right Choice As A Career In 2023?

16 Dec 2022

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The extensive digital development in technology and its transformation in the business have given new definitions to communication. The give and take of information have changed its pattern; with advancements in smartphones, the internet has all gone global. People prefer to grab all the required information through the internet and the world is at their fingertips.

Businesses seek new opportunities to reach clients with the help of digital technology. Digital Marketing has strengthened the connection between the company and clients by designing various strategies and content to engage the target audience for providing better service.

The world economy will only expand and digitalize, and so is your career if you want to pursue a brilliant career or upskill yourself. The world of digital marketing is open to you, and you will find out how in this article.

Scope of Digital Marketing in the Future?

The digital marketing field is constantly evolving; new technology and strategies are drawing new horizons for a career in this field. Traditional marketing does dominate the business and is active in the industry. But in the race of Traditional Marketing vs Digital Marketing, digital marketing has easily reached every corner of the world and shown immense economic growth. The analytical aspects of digital marketing and its affordability have helped it to gain worldwide reach.

Marketing managers are now much more aware of their client's requirements; they know which technique to implement to raise the business. The data-driven decisions prove very helpful in making new business decisions. With the analysis of client information and expectations, professionals are building new strategies for effective results. The campaigns are designed to highlight the client's motive at the highest.

How demanding are Digital Marketers?

The role of the digital marketer is in high demand worldwide. It stands in the top 10 demanding and best jobs globally, with 800,000 job openings per a social media analysis report. Experience in content, social media handling, strategy planning, SEO, and analytics are the key points that most companies are looking for.

With the wide variety of facets of digital marketing, the demand for relevant jobs is very high. In the U.S. market alone, the availability of digital marketers is short; around 200,000 professionals are required to handle the market; if you are seeking a dynamic career, digital marketing is the right choice for you. Get started with digital marketing and outshine your career.

How to get started with Digital Marketing?

The digital marketing job has multiple facets and many choices to select the specialized skill from the list. Here are some of the exciting categories in digital marketing, and you can choose your specialization.

Email Marketing 

Email marketing needs specialized business awareness skills, engaging audiences with high-pitch content, testing the different subject lines and formats, and ensuring that the emails get good attention and acceptance. Many small businesses reach great heights by using the right email marketing tools. Many important business decisions are dependent on the content of email marketing.

The average pay package for Email Marketing Specialist: is $96,000

Search Engine Optimization (SEO)

SEO is the most crucial aspect of digital marketing. It makes the entire process a significant task. Without SEO, your content will not reach the right bunch of audience. An SEO specialist is a strong profile. There is a huge demand for SEO professionals with good exposure in social media, content understanding, web, and digital analytics. Their job is to generate quality leads and increase web traffic.

The average pay package for an SEO Specialist: is $98,000

Content writer

Digital marketing is about content creation and reaching the right audience. With the right content, you can contact the right audience.

Content writers are specialists who produce content, taglines, product or service description, advert content, emails, blogs, social media posts, video scripts, presentation scripts, etc. There is creativity and understanding of the audience; these factors are essential in a Content writer. Presenting the original content that attracts the audience, which helps generate trust towards the product, is a significant role of the Content writer.

The average pay package for a Content writer: is $55,320

Social Media Marketing

Social Media Marketing is a significant part of digital marketing. Social media professional takes care of the product or brands to be seen on the social media platforms like Facebook, Instagram, Twitter, Linkedin, etc. The primary role of a social media professional is to develop campaign strategies, graphics, ads, videos, and ongoing research trends. 

Social Media Marketers build a strong link between the product and the market. The average salary for Social Media Marketer: $50,128


The advertising factor has become very prominent in digital marketing, and Digital marketing has taken over the industry. Advertisers build the bridge between the product and the audience in a wide range. There is a digital connection between the media brands and the products. The career scope for advertising is very high as there is enormous competition in the digital industry. 

The average pay package for a Digital Advertising Specialist: is $48,272

Search Engine Marketing (SEM)

SEM job role is a blend of advertising and SEO, which generates a high traffic rate for the website. SEM is a paid technique where the SEM managers research the trends and the keywords to check out the audience's interest in the search result list.

SEM specialists research in detail the keywords and area of marketing, manage the bidding, perform A/B tests to see the effectiveness of the campaign, detail analysis of the web traffic, and takes measures to improve the website reach. There are a lot of analytics and data-driven tasks and decisions involved in the SEM job role.

The average pay package for SEM Manager: is $62,399


If you are looking for an exciting career in digital marketing, ensure you get the proper training and specialize in your forte. With the right skills, you can outreach the goal of touching great career heights. If you are a professional seeking new career opportunities, upskill yourself with digital marketing. The scope of a digital marketing career is very high in the digital industry. With hands-on, practice, and real-time projects, gain great experience and confidently reach the social media market.

About the Author

 fingertips Fingertips

Fingertips is one of India's leading learning platforms, enabling aspirants - working professionals, and students to enhance competitive skills and thrive in their careers. We offer intensive training in areas such as Digital Marketing, Data Science, Business Intelligence, Artificial intelligence, and Machine Learning, among others.

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