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A Guide on 6 In-demand Digital Marketing Fields in 2023 & Beyond

03 Nov 2023

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The year 2023 is on the verge of ending, and 2024 is just around the corner. Are you looking for lucrative and interesting career fields that will be in demand for the coming many years? Then you're at the right place.

You might already know digital marketing is a wide field. In the blog, we'll be seeing the top six career fields in digital marketing that you can select to get a successful career. Not only this, we'll also be seeing how you can enter these mentioned fields in the blog. Let's start the guide by going through the overview of digital marketing.

What is digital marketing?

Digital marketing is simply leveraging online channels to connect with the target audience and promote/advertise the products and services of the business. Different fields in digital marketing include SEO, PPC, video marketing, affiliate marketing, email marketing, content marketing, and many more components.

The concept of digital marketing offers multiple benefits to businesses like opportunity to reach a global audience, cost effective compared to traditional marketing, providing real-time insights, and more. With the continuous advancement of technology, digital marketing is becoming a dynamic tool for every business. Let's see what's currently happening in the field of digital marketing.

The current state of the digital marketing industry

If we listen to the data, India is the second largest user of the internet in the world after China. Indians get entertained on social media platforms, and Netflix, they play games, they learn through online courses, all on the internet due to cheaper internet charges and the availability of smartphones to everyone.

Here's how you can take advantage of the above facts. If you're a fresher consider learning the skills of a digital marketer, and if you're a working professional with an interest in the field, upskill yourself with the trends going on in the market. Not to forget, the pay range depends on knowledge and updated skills. A professional is required to learn continuously to stay competitive in the market. Now is the time to look into digital marketing as a lucrative career opportunity and stay competitive in the job market.

The top 6 digital marketing fields you need in 2023

Let's look into the possible career options for you that are in-demand and high-paying in nature.

SEO - Search Engine Optimization

SEO is termed the evergreen field of digital marketing. No matter the market situation, this field is expected to stay around for a long period. It simply is the process of increasing the rank of website on a search engine pages.

The reason why it is expected to stay longer is due to the lower attention span of the audience. No one is interested in scrolling to the second page of Google, brands are hunting for skilled SEO specialists who know how to work on-page and Off-page SEO and can show some good results to the business.

Content Marketing 

The brand that aces the game of content successfully makes space in its target audience's mind. Smart content is the roadmap to slide into the audience's mind, and that is what businesses are looking for. Companies look for creative heads and this is among the best types of digital marketing.

The field of content marketing is very wide and you can select from being a creative designer, content strategist, copywriter, digital specialist, etc. The salary range of this field in India is on average Rs 6 Lakh per annum.

Marketing Analytics

Among the many Jobs in digital marketing field is that of an analytics manager. The data available to marketers to make a decision is in abundance which if not used is a total waste. To make sense of data, an analytical process comes into the picture.

Marketing analytics helps in examining the running campaigns and provides insights on how we can improve them. Various job profile under this domain is PPC campaign manager, Google ads specialist, and more. The average salary that a professional can earn in the field is Rs 5 Lakh per annum.

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Social Media Marketing

No day goes by without checking popular social media apps like Instagram, Facebook, and YouTube. These apps are the easiest form of being entertained by the audience and thus brands want to appear more on these apps. Social media managers are responsible for seeing through the ins and outs of the app like trending formats, changing algorithms, user interest, and more.

Due to the rise in usage of social media, SMM is becoming one of the best fields in digital marketing. Salary inputs of this profile are highly lucrative with an average of INR 5 Lakhs per annum.

Email Marketing 

As you can tell by the name, email marketing is connecting with the audience and sending promotional messages related to the brand to the target audience. The whole series of emails involves sending discount messages, introducing new products, selling the product/service, etc. For email marketing there are a whole lot of efforts required like copywriting, designing and campaigns, management, etc.

An entry-level professional can expect to get around INR 4.5 Lakh of salary per annum.

Influencer Marketing

The field of influencer marketing is now a booming employment choice. Influencers collaborate with firms to market goods or services to their enthusiastic following on social media platforms. Successful influencers develop personal brands and establish genuine connections with their followers. It's a vocation that suits a variety of people, including tech specialists, fashionistas, content makers, and travelers.

Depending on the niche and number of followers, earnings might vary from modest to significant. Influencer marketing is becoming more and more popular, and as a result, careers in it provide flexibility, creativity, and even financial success. At the nexus of personal branding, content development, and marketing, it's a dynamic area.

These are the top six currently very in-demand fields in digital marketing. If you're feeling overwhelmed and are looking to kickstart your career journey, don't worry we're here to guide you. Continue reading the guide, and you'll know how.

How to get into digital marketing

This part will give you a straightforward step-by-step guide that when followed can get you into the digital marketing field.

Select what interests you

Select the field that interests you the most from the options we gave above like SEO, influencer marketing, email marketing, and so on. These specialties are required by every second company in the market and thus will be a lucrative option for you.

Acquire the basic fundamentals

To excel in the field of digital marketing, one needs a thorough understanding of the basic elements of digital marketing. Luckily, there are tons of free resources available on the internet that one can use like blogs, videos on YouTube, etc.

Get Certified 

After getting the basic knowledge it's time to go one step ahead and get enrolled in a professional digital marketing course to learn about all the technicalities involved. By a professional course, you'll also get to work on practical projects and get hands-on experience.

Create a portfolio

Once you're all aware of the field, it's time to build a portfolio that'll show your expertise to the hiring managers. The portfolio will help you differentiate yourself from other candidates at the time of job application.

Look for jobs 

The best way to get to know about jobs is through job portals and connections. Networking plays a huge role in this concept. You can apply for jobs for in-house companies or even for agencies. If you're fresher, start by working internships, or if you're working professionally look for an entry-level job in this new field.

The fact is digital marketing is not at all going to slow down in the coming years. By learning the required skills at the right time, you can leverage endless opportunities in the market.

Summary and next steps 

The field of digital marketing looks to be quite promising in 2023 and the coming many years. With the ability to craft captivating narratives and images that enthrall viewers, content makers are poised for success. To ensure that firms stand out in a competitive online arena, SEO specialists will remain crucial. Managers of social media will plan initiatives that foster community building and engagement. Authenticity will be used by influencer marketing, and data analysts will find insightful information that will help with decision-making.

All in all, digital marketing has a bright future ahead of it, with a wide range of chances for those willing to explore and succeed in this dynamic field. We hope the guide gave you clarity about the trending field in digital marketing and will ultimately aid in making a clearer career decision. All the best from us for all your future endeavors.

About the Author

 fingertips Fingertips

Fingertips is one of India's leading learning platforms, enabling aspirants - working professionals, and students to enhance competitive skills and thrive in their careers. We offer intensive training in areas such as Digital Marketing, Data Science, Business Intelligence, Artificial intelligence, and Machine Learning, among others.

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